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Cause-related marketing in sports : the power of altruism
Joo, Soyoung; Koo, Jakeun; Fink, Janet S. - In: European Sport management quarterly : ESMQ 16 (2016) 3, pp. 316-340
Persistent link: https://www.econbiz.de/10011577874
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Cause-related marketing of products with a negative externality
Grolleau, Gilles; Ibanez-Hafkamp, Lisette; Lavoie, Nathalie - In: Journal of business research : JBR 69 (2016) 10, pp. 4321-4330
Persistent link: https://www.econbiz.de/10011554574
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Cause-related marketing of products with a negative externality
Grolleau, Gilles; Ibanez-Hafkamp, Lisette; Lavoie, Nathalie - 2016
Persistent link: https://www.econbiz.de/10011733997
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Asset-pricing anomalies at the firm level
Cederburg, Scott; O'Doherty, Michael - In: Journal of econometrics 186 (2015) 1, pp. 113-128
Persistent link: https://www.econbiz.de/10011349540
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Attribute-level heterogeneity
Ebbes, Peter; Liechty, John C.; Grewal, Rajdeep - In: Management science : journal of the Institute for … 61 (2015) 4, pp. 885-897
Persistent link: https://www.econbiz.de/10010526539
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Conjoint analysis, demand analysis, hierarchical bayes, pricing, services marketing
Larson, Alexander C.; Reicher, Rita L.; Johnsen, David … - In: The journal of product & brand management 23 (2014) 2, pp. 121-130
Persistent link: https://www.econbiz.de/10010384243
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Optimizing retail assortments
Rooderkerk, Robert P.; Heerde, Harald J. van; Bijmolt, … - In: Marketing science : the marketing journal of the … 32 (2013) 5, pp. 699-715
Persistent link: https://www.econbiz.de/10010199457
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Heterogeneous risk and time preferences
Ferecatu, Alina; Önçüler, Ayse - In: Journal of risk and uncertainty : JRU 53 (2016) 1, pp. 1-28
Persistent link: https://www.econbiz.de/10011669782
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Economic analysis of charitable donations
Kang, Moon Young; Park, Byungho; Lee, Sanghak; Kim, Jaehwan - In: Journal of marketing and consumer behaviour in emerging … (2016) 2, pp. 40-57
This paper examines the effect of message characteristics on donation behavior using an economic model of giving. The utility of giving can come from one's own contribution and possibly from the combined contributions of others. Donors are assumed to be constrained utility maximizers, and the...
Persistent link: https://www.econbiz.de/10012116512
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Analyzing the capabilities of the HB logit model for choice-based conjoint analysis : a simulation study
Hein, Maren; Kurz, Peter; Steiner, Winfried J. - In: Journal of business economics : JBE 90 (2020) 1, pp. 1-36
Persistent link: https://www.econbiz.de/10012207109