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ECONIS (ZBW)
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1
Advertising at the point of purchase
1957
Persistent link: https://www.econbiz.de/10000674862
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2
Cost of conciseness in sponsored search auctions
Abrams, Zoë
;
Ghosh, Arpita
;
Vee, Erik
- In:
Internet and network economics : third international …
,
(pp. 326-334)
.
2007
Persistent link: https://www.econbiz.de/10003648893
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3
Personalized ad delivery when ads fatigue : an approximation algorithm
Abrams, Zoë
;
Vee, Erik
- In:
Internet and network economics : third international …
,
(pp. 535-540)
.
2007
Persistent link: https://www.econbiz.de/10003649706
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4
Pay-per-action model for online advertising
Mahdian, Mohammad
;
Tomak, Kerem
- In:
Internet and network economics : third international …
,
(pp. 549-557)
.
2007
Persistent link: https://www.econbiz.de/10003649710
Saved in:
5
Erfolgsfaktoren des Mobile Marketing
Haehnel, Kyriaki Carolin
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003836854
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6
A Cascade Model for externalities in sponsored search
Kempe, David
;
Mahdian, Mohammad
- In:
Internet and network economics : 4th international …
,
(pp. 585-596)
.
2008
Persistent link: https://www.econbiz.de/10003792870
Saved in:
7
Sponsored search auctions with Markovian users
Aggarwal, Gagan
;
Feldman, Jon
;
Muthukrishnan, S.
;
Pál, …
- In:
Internet and network economics : 4th international …
,
(pp. 621-628)
.
2008
Persistent link: https://www.econbiz.de/10003792906
Saved in:
8
On the equilibria and efficiency of the GSP mechanism in keyword auctions with externalities
Giotis, Ioannis
;
Karlin, Anna R.
- In:
Internet and network economics : 4th international …
,
(pp. 629-638)
.
2008
Persistent link: https://www.econbiz.de/10003792916
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9
Estimating advertisers' values for paid search clickthroughs
Laffey, D.
;
Hunka, C.
;
Sharp, J. A.
;
Zeng, Z.
- In:
Journal of the Operational Research Society : OR
60
(
2009
)
3
,
pp. 411-418
Persistent link: https://www.econbiz.de/10003856896
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10
Influence of web advertising strategies, consumer goal-directedness, and consumer involvement on web advertising effectiveness
Wang, Kai
;
Wang, Eric T. G.
;
Farn, Cheng-kiang
- In:
International journal of electronic commerce : IJEC
13
(
2009
)
4
,
pp. 67-95
Persistent link: https://www.econbiz.de/10003856923
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