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Latent homophily or social influence? : an empirical analysis of purchase within a social network
Ma, Liye; Krishnan, Ramayya; Montgomery, Alan - In: Management science : journal of the Institute for … 61 (2015) 2, pp. 454-473
Persistent link: https://www.econbiz.de/10010490843
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Bring a friend! : privately or publicly?
Carroni, Elias; Pin, Paolo; Righi, Simone - In: Management science : journal of the Institute for … 66 (2020) 5, pp. 2269-2290
Persistent link: https://www.econbiz.de/10012234795
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Dissonance minimization and conversation in social networks
Anufriev, Mikhail; Borissov, Kirill; Pakhnin, Mikhail - 2021
We study a model of social learning in networks where the dynamics of beliefs are driven by conversations of dissonance-minimizing agents. Given their current beliefs, agents make statements, tune them to the statements of their associates, and then revise their beliefs. We characterize the...
Persistent link: https://www.econbiz.de/10012669809
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Product information diffusion in a social network
Zhang, Ling; Luo, Manman; Boncella, Robert J. - In: Electronic commerce research 20 (2020) 1, pp. 3-19
Persistent link: https://www.econbiz.de/10012224043
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
Bauer, Hans H. (ed.) - 2008 - 2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003747568
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
Bauer, Hans H. (ed.) - 2007
Persistent link: https://www.econbiz.de/10003438504
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Buyers' decisions in online social networks environment
Orzan, Gheorghe; Delcea, Camelia; Ioanas, Elisabeta; … - In: Journal of Eastern Europe research in business & … 2015 (2015), pp. 1-13
Persistent link: https://www.econbiz.de/10011503084
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Mundpropaganda im Internet : Bezugsrahmen und empirische Fundierung des Einsatzes von Virtual Communities im Marketing
Meyer, Jörg - 2004
Persistent link: https://www.econbiz.de/10002034983
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Komunikacja rynkowa : kultura, perswazja, technologia
Waśkowski, Zygmunt (contributor) - 2011
Persistent link: https://www.econbiz.de/10009535386
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Product weighted taxonomy extraction using Twitter
Malik, Zaki; Najmi, Erfan; Hashmi, Khayyam; Rafique, M. … - In: International journal of business information systems : … 39 (2022) 4, pp. 497-515
Persistent link: https://www.econbiz.de/10013198457