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Consumers prior purchase intentions and their evaluation of savings on product bundles
Suri, Rajneesh; Monroe, Kent B. - In: Optimal bundling : marketing strategies for improving …, (pp. 177-194). 1999
Persistent link: https://www.econbiz.de/10001425128
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Pricing : making profitable decisions
Monroe, Kent B. - 2003 - 3. ed., internat. ed
Persistent link: https://www.econbiz.de/10001668951
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Pricing: making profitable decisions
Monroe, Kent B. - 1979
Persistent link: https://www.econbiz.de/10000048327
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Models, theory, and methods
Monroe, Kent B. - 2011
Persistent link: https://www.econbiz.de/10009238853
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Research in consumer behavior
Monroe, Kent B. - 2011
Persistent link: https://www.econbiz.de/10009238854
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Processing of price information
Monroe, Kent B. - 2011
Persistent link: https://www.econbiz.de/10009238858
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Causes and consequences of price premiums
Rao, Akshay R. - In: The journal of business : B 69 (1996) 4, pp. 511-535
Persistent link: https://www.econbiz.de/10001207970
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The effects of price-comparison advertising on buyers' perceptions of acquisition value and transaction value
Grewal, Dhruv; Monroe, Kent B.; Krishnan, Rajaram - 1996
Persistent link: https://www.econbiz.de/10000948545
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The effects of perceived scarcity on consumers' processing of price information
Suri, Rajneesh; Kohli, Chiranjeev; Monroe, Kent B. - In: Journal of the Academy of Marketing Science 35 (2007) 1, pp. 89-100
Persistent link: https://www.econbiz.de/10003485146
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The price is right? : guidelines for pricing to enhance profitability
Kohli, Chiranjeev; Suri, Rajneesh - In: Business horizons 54 (2011) 6, pp. 563-573
Persistent link: https://www.econbiz.de/10009381878