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Potenziale und Herausforderungen der Markenführung im Kontext internetbasierter Interaktionen
Totz, Carsten - 2005
Persistent link: https://www.econbiz.de/10003339144
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Interaktionsorientierte Markenführung : Bedeutung internetbasierter Formen der Kundeninteraktion für die Markenführung
Totz, Carsten - 2005 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003182562
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Strategic design of interactive recommender systems
Spiekermann, Sarah; Christ, Mario - In: Economics and the Internet : proceedings from the Third …, (pp. 43-53). 2000
Persistent link: https://www.econbiz.de/10001691423
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Brand attachment and a strategic brand exemplar
Park, C. Whan; MacInnis, Deborah J.; Priester, Joseph - In: Handbook on brand and experience management, (pp. 3-17). 2008
Persistent link: https://www.econbiz.de/10003788965
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Konzeption und Determinanten des Markencommitment in Dienstleistungsbeziehungen
Benkenstein, Martin; Uhrich, Sebastian - In: Dienstleistungsmarken : Forum Dienstleistungsmanagement, (pp. 37-55). 2008
Persistent link: https://www.econbiz.de/10003676005
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The influence of the philosophy of science on brand loyalty
Song, Sujin - In: Journal of global scholars of marketing science : … 25 (2015) 2, pp. 167-181
Persistent link: https://www.econbiz.de/10011302915
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Brand engagement and brand loyalty
Goldsmith, Ronald E. - In: Branding and sustainable competitive advantage : …, (pp. 121-135). 2012
Persistent link: https://www.econbiz.de/10009707213
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Managing sub-branding affect transfer : the role of consideration set size and brand loyalty
He, Yi; Chen, Qimei; Tam, Leona; Lee, Ruby - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 103-113
Persistent link: https://www.econbiz.de/10011444037
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Der Kundenclub als Instrument zur Schaffung von Markentreue
Wittke, Cornelia; Hahne, Henric - 1996
Persistent link: https://www.econbiz.de/10000971769
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Measurement of Customers' Brand Choice and Brand Loyalty Expectancy Value & Colombo - Morrison Model Approach
Mohan Raj, Prasanna - 2019
Brand choice is the biased, mindful and behavioural tendency which direct consumer's predisposition toward a brand. Brand choice is a fundamental element for all marketing strategies. Strong brand choice is the founding block for brand loyalty. Brand loyalty is one of the key drivers of top-line...
Persistent link: https://www.econbiz.de/10012890919