Newspapers have an incentive to moderate their profile in order to gain a larger readership and thus higher advertising …

readers prefer a newspaper with an ideology close to their own and that newspaper competition will induce newspapers to … newspaper, residents at ideological extremes may choose not to read a newspaper. However, in competitive markets, residents at … the extremes are more likely to read a newspaper than in the monopoly case. The results also show that newspaper …

targeting as an efficient marketing instrument can be severely reduced, for both firms and consumers, if the standard assumption … recent evidence on increased ad-blocking, which has become a key concern to the entire advertising industry. Our main …