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Marketing flexibility in the context of the service-dominant logic
Gurău, Călin - In: The marketing review 9 (2009) 3, pp. 185-197
Persistent link: https://www.econbiz.de/10003883382
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The role of the knowledgeable customer in business network learning, value creation, and innovation
Peters, Linda D. - 2012
Persistent link: https://www.econbiz.de/10009572482
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Value co-creation : theoretical approaches and practical implications
Saarijärvi, Hannu; Kannan, P. K.; Kuusela, Hannu - In: European business review : EBR ; the official journal … 25 (2013) 1, pp. 6-19
Persistent link: https://www.econbiz.de/10009757397
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Evolution of service-dominant logic : towards a paradigm and metatheory of the market and value cocreation?
Brodie, Roderick J.; Löbler, Helge; Fehrer, Julia - In: Industrial marketing management : the international … 79 (2019), pp. 3-12
Persistent link: https://www.econbiz.de/10012064149
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Information technology-supported value co-creation and co-destruction via social interaction and resource integration in service systems
Li, Mengcheng; Tuunanen, Tuure - In: The journal of strategic information systems : … 31 (2022) 2, pp. 1-19
Persistent link: https://www.econbiz.de/10013363646
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Exploring constrained rates of adoption of total cost of ownership models : a service-dominant logic analysis
Freiling, Jörg; Dressel, Kathrin - In: International small business journal : researching … 33 (2015) 7, pp. 774-793
Persistent link: https://www.econbiz.de/10011384199
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Advancing service science with service-dominant logic : clarifications and conceptual development
Vargo, Stephen L.; Lusch, Robert F.; Akaka, Melissa Archpru - 2010
Persistent link: https://www.econbiz.de/10003968697
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Linking the viable system and many-to-many network approaches to service-dominant logic and service science
Barile, Sergio; Polese, Francesco - In: International journal of quality and service sciences 2 (2010) 1, pp. 23-42
Persistent link: https://www.econbiz.de/10003969022
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Service systems and service-dominant logic : partners or distant cousins?
Alter, Steven - In: Journal of relationship marketing : innovations & … 9 (2010) 2, pp. 98-115
Persistent link: https://www.econbiz.de/10003994886
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Position and potential of service-dominant logic : evaluated in an "ism" frame for further development
Löbler, Helge - In: Marketing theory 11 (2011) 1, pp. 51-73
Persistent link: https://www.econbiz.de/10008988878