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International journal of industrial organization
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26
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25
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22
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18
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8
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ECONIS (ZBW)
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1
Triggers of engagement and avoidance : applying approach-avoid theory
Kelly, Louise
;
Kerr, Gayle
;
Drennan, Judy
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 488-508
Persistent link: https://www.econbiz.de/10012263508
Saved in:
2
Discrimination through versioning with
advertising
in social networks
Jiménez-Martínez, Antonio
-
2018
Persistent link: https://www.econbiz.de/10011961561
Saved in:
3
An empirical analysis of digital customer brand engagement : examining consumer perceptions, attitudes, and brand outcomes in the digital world
Pitz, Julia
-
2020
Persistent link: https://www.econbiz.de/10012876097
Saved in:
4
Komunikacja rynkowa : kultura, perswazja, technologia
Waśkowski, Zygmunt
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009535386
Saved in:
5
Dynamic budget allocation for social media
advertising
campaigns : optimization and learning
Luzon, Yossi
;
Pinchover, Rotem
;
Khmelnitsky, Eugene
- In:
European journal of operational research : EJOR
299
(
2022
)
1
,
pp. 223-234
Persistent link: https://www.econbiz.de/10013206971
Saved in:
6
Discrimination through versioning with
advertising
in social networks
Jiménez-Martínez, Antonio
- In:
Economic theory : official journal of the Society for …
67
(
2019
)
3
,
pp. 525-564
Persistent link: https://www.econbiz.de/10012040619
Saved in:
7
Is ambiguity an efficient tool in Instagram ads?
Khrouf, Lilia
;
Maghraoui, Souad
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
4
,
pp. 347-362
Persistent link: https://www.econbiz.de/10014428105
Saved in:
8
Advertising
at the point of purchase
1957
Persistent link: https://www.econbiz.de/10000674862
Saved in:
9
Understanding the memory effects in pulsing
advertising
Aravindakshan, Ashwin
;
Naik, Prasad A.
- In:
Operations research
63
(
2015
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10010519515
Saved in:
10
Competitive targeted
advertising
with price discrimination
Esteves, Rosa-Branca
;
Resende, Joana
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
4
,
pp. 576-587
Persistent link: https://www.econbiz.de/10011532475
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