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Alternative Logiken für Dienstleistungen : von hybriden Systemen zu Serviceökosystemen

Vargo, Stephen L.; Lusch, Robert F.; Horbel, Chris; … - In: Am Puls wirtschaftlicher Entwicklung : Dienstleistungstrends, (pp. 137-153). 2011

Persistent link: https://www.econbiz.de/10008908803

Embedded relationships : implications for networks, innovation, and ecosystems

Chandler, Jennifer D.; Wieland, Heiko - In: Journal of business market management : jbm 4 (2010) 4, pp. 199-215

Persistent link: https://www.econbiz.de/10008758133

On marketing theory and service-dominant logic : connecting some dots

Vargo, Stephen L. - In: Marketing theory 11 (2011) 1, pp. 1-8

Persistent link: https://www.econbiz.de/10008988892

Managing laggards : the importance of a deep sales bench

Boichuk, Jeffrey P.; Bommaraju, Raghu; Ahearne, Michael; … - In: Journal of marketing research 56 (2019) 4, pp. 652-665

Persistent link: https://www.econbiz.de/10012177613

Disaggregate Market Share Response Models

Degeratu, Alexandru M.; DeSarbo, Wayne S.; Saxton, M. Kim; … - 2014

Traditional market share response (multiplicative competitive interaction or MCI) models have been gainfully employed in marketing research practice as an effective methodology for estimating competitive effects. Legions of books and articles on MCI models and their use have been published...

Persistent link: https://www.econbiz.de/10014196401