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Credibility and price premium-based competitiveness for industrial brands
Leckie, Civilai; Dwivedi, Abhishek; Johnson, Lester W. - In: Journal of retailing and consumer services 74 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014364473
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Securities markets & stock pricing : evidence from a developing capital market in Asia
Ariff, Mohamed; Johnson, Lester W. - 1990
Persistent link: https://www.econbiz.de/10000833468
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The impact of culture on the exporter-import agent contract
Karunaratna, Amal Randhir; Johnson, Lester W. - 1994
Persistent link: https://www.econbiz.de/10000954393
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Signaling intrinsic service quality and value via accreditation and certification
Walker, Rhett H.; Johnson, Lester W. - In: Managing service quality : MSQ ; an international journal 19 (2009) 1, pp. 85-105
Persistent link: https://www.econbiz.de/10009525107
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Consumer satisfaction versus churn in the case of upgrades of 3G to 4G cell networks
D'Alessandro, Steven; Johnson, Lester W.; Gray, David; … - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 489-500
Persistent link: https://www.econbiz.de/10011399092
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Overcoming late entry : the importance of entry position, inferences and market leadership
Wilkie, Dean C. H.; Johnson, Lester W.; White, Lesley - In: Journal of marketing management : MM 31 (2015) 3/4, pp. 409-429
Persistent link: https://www.econbiz.de/10010512562
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Is there a negative relationship between the order-of-brand entry and market share?
Wilkie, Dean C. H.; Johnson, Lester W. - In: Marketing letters : a journal of research in marketing 27 (2016) 2, pp. 211-222
Persistent link: https://www.econbiz.de/10011486450
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Market response to changes in attributes of a long-distance passenger rail service
Johnson, Lester W. - In: Managerial and decision economics : MDE ; the … 12 (1991) 1, pp. 43-55
Persistent link: https://www.econbiz.de/10001133250
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MOOCs to university : a consumer goal and marketing perspective
Howarth, Jason; D'Alessandro, Steven; Johnson, Lester W.; … - In: Journal of marketing for higher education 27 (2017) 1, pp. 144-158
Persistent link: https://www.econbiz.de/10011706684
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The existence of double jeopardy within the order of entry effect
Wilkie, Dean C. H.; Johnson, Lester W. - In: Journal of strategic marketing 25 (2017) 4, pp. 334-341
Persistent link: https://www.econbiz.de/10011871392