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ECONIS (ZBW)
460
Other ZBW resources
1
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1
Durable good celebrities
Kendall, Todd D.
- In:
Journal of economic behavior & organization : JEBO
66
(
2008
)
2
,
pp. 312-321
Persistent link: https://www.econbiz.de/10003717411
Saved in:
2
Besonderheiten bei Produktion und Absatz von Unterhaltungsdienstleistungen - einige Überlegungen auf Basis der ökonomischen Superstar-Theory
Veßhoff, Julia
;
Welling, Michael
- In:
Innovatives Dienstleistungsmarketing in Theorie und Praxis
,
(pp. 217-241)
.
2006
Persistent link: https://www.econbiz.de/10003413956
Saved in:
3
Avoiding "star wars" : celebrity creation as media strategy
Franck, Egon
;
Nüesch, Stephan
- In:
Kyklos : international review for social sciences
60
(
2007
)
2
,
pp. 211-230
Persistent link: https://www.econbiz.de/10003454544
Saved in:
4
Musiknachfrage im Internet
Volz, Ian Pascal
-
2011
Persistent link: https://www.econbiz.de/10008989048
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5
A model of advertising format competition : on the use of celebrities in ads
Clark, C. Robert
;
Horstmann, Ignatius J.
- In:
The Canadian journal of economics
46
(
2013
)
4
,
pp. 1606-1630
Persistent link: https://www.econbiz.de/10010236966
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6
Dead celebrity (Deleb) use in marketing : an initial theoretical exposition
D'Rozario, Denver
- In:
Psychology & marketing
33
(
2016
)
7
,
pp. 486-504
Persistent link: https://www.econbiz.de/10011508435
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7
Prominente in der Werbung : empirische Untersuchungen zur Messung, Rezeption und Wirkung auf Basis der Markenpersönlichkeit
Fanderl, Harald Sebastian
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002749852
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8
Julia Roberts, Tom Hanks & Co : wie Stars zur effizienten Zuordnung von Filmen auf Filmkonsumenten beitragen
Franck, Egon
;
Opitz, Christian
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
32
(
2003
)
4
,
pp. 203-208
Persistent link: https://www.econbiz.de/10001743518
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9
What price fame?
Cowen, Tyler
-
2000
Persistent link: https://www.econbiz.de/10001421927
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10
A Model of Advertising Format Competition : On the Use of Celebrities in Ads
Clark, C. Robert
-
2009
celebrities enhance product recall. The latter is consistent with evidence that celebrity endorsements enhance consumer
perception
…
Persistent link: https://www.econbiz.de/10012719604
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