are presented which investigate customers' switching behavior if a (sub-)brand is unavailable and key determinants of the …

The multinomial logit model is frequently used in marketing research to explain consumers' brand choice decisions. In … possibility of short-term fluctuations and long-term changes in consumers' brand choice behavior. In this paper, nonparametric … brand-specific time-variable functions replace the brand-specific constants usually found in brand choice models. I estimate …

Understanding individual customers’ sensitivities to prices, promotions, brand, and other aspects of the marketing mix …

We propose a consistent utility-based framework to jointly explain a household's decisions on purchase incidence, brand … in the product category and brand switching, but the effect through larger purchase quantities is limited. …

criterion we use the geometric mean of choice probabilities across all purchases for the brand actually chosen. We measure the …

an event study framework to show that after a store brand introduction, both the number and prices of retailer national … brand products increase. Second, I develop a structural model of upstream vertical interaction between manufacturers and …

Although many studies have documented that in-store displays and feature advertising can significantly increase brand … construct a brand choice model based on the behavioral premises of both effects. The proposed model allows consumers to use a …

Brand choice is the biased, mindful and behavioral tendency which direct consumer’s predisposition toward a brand …. Brand choice is a fundamental element for all marketing strategies. Strong brand choice is the founding block for brand … loyalty. Brand loyalty is one of the key drivers of top-line growth. The committed loyal customers become evangelists for the …

Measures derived from eye-movement data reveal that during brand choice consumers adapt to time pressure by … with high task motivation filter brand information less and pictorial information more. Consumers under time pressure … reveal that the chosen brand receives significantly more intra-brand and inter-brand saccades and longer fixation durations …