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User consumption behaviour prediction method in the context of social media marketing
Chen, Gang; Zhang, Yixi - In: International journal of networking and virtual … 29 (2023) 3/4, pp. 257-271
Persistent link: https://www.econbiz.de/10015066174
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The structure of online consumer communication networks
Harmsen- van Hout, Marjolein J. W.; Herings, Peter … - 2010
Persistent link: https://www.econbiz.de/10003953913
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Swift trust in a virtual temporary system : a model based on the Dempster-Shafer theory of belief functions
Xu, Guangquan; Feng, Zhiyong; Wu, Huabei; Zhao, Dexin - In: International journal of electronic commerce : IJEC 12 (2007/08) 1, pp. 93-126
Persistent link: https://www.econbiz.de/10003698883
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The structure of online consumer communication networks
Harmsen- van Hout, Marjolein J. W.; Herings, Peter … - 2006
Persistent link: https://www.econbiz.de/10003383590
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Persuasive communication : a study of major attitude-behavior theories in a social media context
Teng, Shasha; Kok Wei Khong; Wei Wei Goh - In: Journal of internet commerce 14 (2015) 1, pp. 42-64
Persistent link: https://www.econbiz.de/10011432398
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Impact of social networks on diffusion of products
Arai, Yudai; Kajiyama, Tomoko; Ouchi, Noritomo - In: Journal of technology management for growing economies 5 (2014) 1, pp. 35-50
Persistent link: https://www.econbiz.de/10010528467
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Social dynamics oscillating between the real and virtual world : predicting consumer choices and company profitability from field experiments and computational simulation models
Hildebrand, Christian - 2012
Soziale Interaktionen haben einen wesentlichen Einfluss auf die von Konsumenten präferierten Marken, ihre Kaufentscheidungen, auf die empfundenen Emotionen während des Kaufprozesses sowie zukünftige Konsumabsichten. Gleichwohl beschränken sich diese Interaktionen nicht nur auf die reale...
Persistent link: https://www.econbiz.de/10009664307
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Increasing price transparency : implications of consumer price posting for consumers' haggling behavior and a seller's pricing strategies
Zhang, Xubing; Jiang, Bo - In: Journal of interactive marketing : a quarterly … 28 (2014) 1, pp. 68-85
Persistent link: https://www.econbiz.de/10010347799
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Restaurant information sharing on social networking sites : do network externalities matter?
Kang, Jee-Won; Namkung, Young - In: Journal of hospitality & tourism research : JHTR ; the … 40 (2016) 6, pp. 739-763
Persistent link: https://www.econbiz.de/10011559825
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Latent homophily or social influence? : an empirical analysis of purchase within a social network
Ma, Liye; Krishnan, Ramayya; Montgomery, Alan - In: Management science : journal of the Institute for … 61 (2015) 2, pp. 454-473
Persistent link: https://www.econbiz.de/10010490843