through advertising in order to create new (false) needs in consumers, and, as a consequence, consumer spending rises, and so …

recent evidence on increased ad-blocking, which has become a key concern to the entire advertising industry. Our main …

false advertising by a firm in duopolistic competition where consumers can be distinguished according to whether or not they … form rational beliefs about the trustworthiness of advertising claims. We compare private and public law enforcement in the … form of the demand for injunctions against false advertising. From a welfare perspective, we show that it can be optimal …