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Tracking brand positioning for an emerging destination : 2003 to 2015

Pike, Steven; Gentle, Jane; Kelly, Louise; Beatson, Amanda - In: Tourism and hospitality research : the surrey quarterly … 18 (2018) 3, pp. 286-296

Persistent link: https://www.econbiz.de/10011884810

Projected and perceived destination brand personalities : the case of South Korea

Kim, Soyeon; Lehto, Xinran Y. - In: Journal of travel research : a quarterly publication of … 52 (2013) 1, pp. 117-130

Persistent link: https://www.econbiz.de/10009749874

Destination Marketing Organizations and destination marketing : a narrative analysis of the literature

Pike, Steven; Page, Stephen J. - In: Tourism management : research, policies, practice 41 (2014), pp. 202-227

Persistent link: https://www.econbiz.de/10010239915

Destination image differences between first-time and return visitors : an exploratory study on the city of Rome

Giraldi, Angelo; Cesareo, Ludvica - In: Tourism and hospitality research : the surrey quarterly … 14 (2014) 4, pp. 197-205

Persistent link: https://www.econbiz.de/10010428092

Destination image consistency and dissonance : a content analysis of Goa's destination image in brochures and guidebooks

Garrod, Brian; Kosowska, Aleksandra - In: Tourism analysis : an interdisciplinary tourism & … 17 (2012) 2, pp. 167-180

Persistent link: https://www.econbiz.de/10009580584

Challenges of branding Iran : perspectives of Iranian tourism suppliers

Khodadadi, Masood - In: Tourism planning & development 16 (2019) 1, pp. 112-117

Persistent link: https://www.econbiz.de/10012174499

The influence of trust on repeat tourism : the Mauritian case study

Sannassee, Raja Vinesh; Seetanah, Boopendra - In: Journal of hospitality marketing & management 24 (2015) 7/8, pp. 770-789

Persistent link: https://www.econbiz.de/10011433710

Consumer-based brand equity of a destination for sport tourists versus non-sport tourists

Tasci, Asli DA; Hahm, Jeeyeon; Breiter Terry, Deborah - In: Journal of vacation marketing : an international journal 24 (2018) 1, pp. 62-78

Persistent link: https://www.econbiz.de/10011876084

Branding a region : the next step for the regional tourism organization of Southern Africa

Manasoe, Benjamin - 2009

ENGLISH ABSTRACT:Marketing practitioners and academics are increasingly applying the concepts and techniquesof products or services branding to the branding of destinations. To date, most of thesestudies focussed on using product and services branding concepts for branding destinationson the...

Persistent link: https://www.econbiz.de/10009442073

Content, context and co-creation : digital challenges in destination branding with references to Portugal as a tourist destination

Oliveira, Eduardo; Panyik, Emese - In: Journal of vacation marketing : an international journal 21 (2015) 1, pp. 53-74

Persistent link: https://www.econbiz.de/10010511165

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