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~subject:"Tourism marketing"
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Strategic branding of destinat...
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Tourism marketing
Strategisches Management
40,030
Strategic management
33,778
Brand management
17,495
Markenführung
17,081
Markenartikel
9,145
Consumer behaviour
9,000
Konsumentenverhalten
8,959
Brand
8,103
Markenimage
7,914
Brand image
7,810
Theorie
5,605
Theory
5,545
Deutschland
4,812
Tourismusmarketing
4,524
Germany
4,187
Unternehmenserfolg
3,533
Relationship marketing
3,481
Beziehungsmarketing
3,475
Firm performance
3,362
USA
3,214
United States
3,059
Organizational change
2,866
Organisatorischer Wandel
2,817
Marketingmanagement
2,766
Marketing management
2,708
Multinationales Unternehmen
2,679
Innovationsmanagement
2,483
Innovation
2,481
Transnational corporation
2,480
Tourismus
2,438
Marketing
2,349
Social Web
2,316
Tourism
2,315
Social web
2,312
Innovation management
2,289
KMU
2,238
Markenpolitik
2,237
SME
2,230
Management
2,225
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Pechlaner, Harald
27
Kozak, Metin
26
Fesenmaier, Daniel R.
22
Scott, Noel
21
Dreyer, Axel
18
Bieger, Thomas
17
Han, Heesup
17
Beritelli, Pietro
16
Law, Chun Hung Roberts
16
Lehto, Xinran Y.
16
Pike, Steven
16
Sigala, Marianna
16
Su, LuJun
16
Morrison, Alastair M.
15
Laesser, Christian
14
Stylidis, Dimitrios
14
Wang, Youcheng
14
Cai, Liping A.
13
Correia, Antónia
13
Buhalis, Dimitrios
12
Pârgaru, Ion
12
Carneiro, Maria João
11
Conrady, Roland
11
Freyer, Walter
11
Go, Frank M.
11
Gursoy, Dogan
11
Hall, Colin Michael
11
Kastenholz, Elisabeth
11
Li, Xiang
11
Okumus, Fevzi
11
Prayag, Girish
11
Teodorescu, Nicolae
11
Wong, IpKin Anthony
11
Avraham, Eli
10
Chen, Chun-Chu
10
Hassan, Azizul
10
Huang, Yinghua
10
Kim, Seongseop
10
Law, Rob
10
Pan, Bing
10
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World Tourism Organization
18
ATOUT France <Paris>
8
Springer Fachmedien Wiesbaden
8
Erich-Schmidt-Verlag <Berlin>
7
Deutsches Seminar für Fremdenverkehr Berlin
5
European Travel Commission
5
Leuphana Universität Lüneburg / Bereich Fremdenverkehrsbetriebslehre
5
Geographische Gesellschaft <Trier>
4
Organisation of Islamic Cooperation / Standing Committee for Economic and Commercial Cooperation
4
Uni-Edition GmbH
4
Universität St. Gallen / Institut für Systemisches Management und Public Governance
4
Europäische Kommission / Generaldirektion Unternehmenspolitik, Handel, Tourismus und Sozialwirtschaft
3
International Conference on Strategic Innovative Marketing and Tourism <7., 2018, Athenian Riviera>
3
Internationale Vereinigung Wissenschaftlicher Tourismusexperten
3
Sveučilište u Rijeci / Fakultet za Turistički i Hotelski Menadžment
3
Arthur Andersen & Co. <Frankfurt, Main>
2
Culinary and Wine Tourism Conference <4., 2020, Geisenheim>
2
Deutsche Gesellschaft für Tourismuswissenschaft
2
IGI Global
2
Instituto Valenciano de Investigaciones Económicas
2
International Congress Tourism & Hospitality Industry <17, 2004, Opatija>
2
Internationale Arbeitsorganisation
2
Springer International Publishing
2
Studienkreis für Tourismus
2
Sveučilište u Rijeci / Fakultet za Menadžment u Turizmu i Ugostiteljstvu
2
Tectum Verlag
2
UNDP
2
UVK Verlagsgesellschaft mbH
2
Uni-Taschenbücher GmbH
2
Alexander Technological Institute of Thessaloniki
1
Arbeitsgemeinschaft Alpenländer
1
Australien / Parliament / House of Representatives / Standing Committee on Industry, Science and Technology
1
BAK, Konjunkturforschung Basel AG
1
Bauhaus-Universität Weimar
1
Bayern / Bayerisches Staatsministerium für Wirtschaft und Medien, Energie und Technologie
1
Belorusskij Gosudarstvennyj Universitet <Minsk> / Fakulʹtet Meždunarodnych Otnošenij
1
Berlin / Senatsverwaltung für Wirtschaft und Technologie
1
Books on Demand GmbH <Norderstedt>
1
CAB International
1
Caribbean Tourism Research and Development Centre <Christ Church>
1
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Published in...
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Tourism management : research, policies, practice
325
Journal of travel and tourism marketing
285
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
202
Tourism management perspectives : TMP
157
Tourism analysis : an interdisciplinary tourism & hospitality journal
119
Journal of vacation marketing : an international journal
103
Journal of destination marketing & management
80
Journal of vacation marketing
72
Tourism planning & development
71
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
67
Tourism economics : the business and finance of tourism and recreation
62
Journal of hospitality marketing & management
57
International journal of contemporary hospitality management
44
International journal of leisure and tourism marketing : IJLTM
39
Journal of business research : JBR
39
Journal of hospitality and tourism insights
39
Tourism review
33
Tourism review : the official journal of the AIEST
33
Tourism and hospitality research : THR
31
Enlightening tourism : ET ; a pathmaking journal
27
Annals of tourism research : ATR ; a social sciences journal
25
SpringerLink / Bücher
25
European research studies
23
Tourism and hospitality research : the surrey quarterly review
23
Lehr- und Handbücher zu Tourismus, Verkehr und Freizeit
21
Journal of Tourism, Heritage & Services Marketing : JTHSM
19
Springer eBook Collection
19
Tourism review of AIEST
19
Journal of Islamic marketing
18
Strategic marketing in tourism services
18
Theoretical and applied economics : GAER review
18
Cogent business & management
17
International journal of hospitality management
17
Journal of retailing and consumer services
17
Information technology & tourism
16
The service industries journal
16
International journal of event and festival management
13
Administrative Sciences : open access journal
12
Marketing intelligence & planning
12
Service business
12
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Source
All
ECONIS (ZBW)
4,490
Other ZBW resources
16
RePEc
4
EconStor
1
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date (oldest first)
1
The formation of a nation tourism
brand
of Ukraine
Melnychenko, Svitlana
;
Bosovska, Myroslava
;
Okhrimenko, Alla
- In:
Baltic Journal of Economic Studies
7
(
2021
)
2
,
pp. 161-169
Persistent link: https://www.econbiz.de/10012587094
Saved in:
2
Triangulating online
brand
reputation,
brand
image, and
brand
identity : an interdisciplinary research approach to design the pathways of online branding strategies in luxury hospi...
Ranfagni, Silvia
;
Rosati, Massimo
- In:
Online reputation management in destination and …
,
(pp. 213-235)
.
2023
Persistent link: https://www.econbiz.de/10014287208
Saved in:
3
Strategic importance of "
brand
" in tourism and hotel industry
Glavor, Kate
;
Koncul, Niko
- In:
Zagreb international review of economics & business
15
(
2012
)
2
,
pp. 79-86
Persistent link: https://www.econbiz.de/10010340614
Saved in:
4
The impact of
brand
experience on downtown success
Beckman, Eric
;
Kumar, Archana
;
Kim, Youn-kyung
- In:
Journal of travel research : a quarterly publication of …
52
(
2013
)
5
,
pp. 646-658
Persistent link: https://www.econbiz.de/10009791042
Saved in:
5
Appealing to tourists via branded entertainment : from theory to practice
Hudson, Simon
;
Tung, Vincent
- In:
Journal of travel and tourism marketing
33
(
2016
),
pp. 123-137
Persistent link: https://www.econbiz.de/10011485043
Saved in:
6
A measure of medical tourism destination
brand
equity
Das, Gopal
;
Mukherjee, Srabanti
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
1
,
pp. 104-128
Persistent link: https://www.econbiz.de/10011563862
Saved in:
7
The mediating role of
brand
experience in a mid-sized city
Rodrigues, Paula Cristina Lopes
;
Borges, Ana Pinto
; …
- In:
International journal of business excellence : IJBEX
25
(
2021
)
1
,
pp. 110-135
Persistent link: https://www.econbiz.de/10012669058
Saved in:
8
Experiential
brand
deployment : improving tourism
brand
evaluations
Chen, Hsiu-Li
;
Mathews, Shane
- In:
Journal of hospitality & tourism research : JHTR ; the …
41
(
2017
)
5
,
pp. 539-559
Persistent link: https://www.econbiz.de/10011701718
Saved in:
9
Agritourism, farm visit, or...? A branding assessment for recreation on farms
Barbieri, Carla
;
Xu, Shuangyu
;
Gil-Arroyo, Claudia
; …
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
8
,
pp. 1094-1108
Persistent link: https://www.econbiz.de/10011608089
Saved in:
10
Comparative analysis of tourist
brand
of Montenegro and Croatia : perspectives of the impact on the economy of the State
Rabrenović, Jovan
- In:
Economic analysis : EA
51
(
2018
)
3/4
,
pp. 67-80
Persistent link: https://www.econbiz.de/10012061716
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