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Tourismusmarketing
Consumer behaviour
192
Konsumentenverhalten
183
Netnography
167
Social Web
154
Social web
154
Brand management
130
Markenführung
125
Internet marketing
100
Online-Marketing
100
netnography
91
conceptual model
88
Brand image
82
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82
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80
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80
Relationship marketing
78
Beziehungsmarketing
77
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66
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63
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44
brand engagement
39
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37
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Tourism
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social media
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Tourism marketing
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Tourismuswirtschaft
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Tavakoli, Rokhshad
2
Alarcón, Silverio
1
Alexander, Matthew
1
Ali, Rashid
1
Amaral, Marcia Mariluz
1
Anjos, Sara Joana Gadotti dos
1
Choudhary, Shweta Kumari
1
Divakaran, Pradeep Kumar Ponnamma
1
Elliot, Statia
1
Hamilton, Kathy
1
Harrill, Rich
1
Hernández, Ana Laura
1
Holder, Afiya
1
Ilavarasan, P. Vigneswara
1
Johns, Nick
1
Joppe, Marion
1
Kar, Arpan Kumar
1
Kotur, Anupama S.
1
Kuhn, Vitor Roslindo
1
Lahav, Tamar
1
Lever, Michael W.
1
Lorgeoux, Camille
1
Lugosi, Peter
1
Mahtab Kiani
1
Meraz Ruiz, Lino
1
Mkono, Muchazondida
1
Mura, Paolo
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Osman, Hanaa
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Silva Flores, Luiz Carlos da
1
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International journal of wine business research
3
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
Journal of vacation marketing
2
Tourism management : research, policies, practice
2
Decision : official journal of Indian Institute of Management Calcutta
1
European journal of marketing : EJM
1
Journal of destination marketing & management
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Online reputation management in destination and hospitality : what we know, what we need to know
1
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ECONIS (ZBW)
17
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1
Mapping stakeholder role in building destination image and destination brand : mediating role of stakeholder brand engagement
Shoukat, Muhammad Haroon
;
Shah, Syeda Asim
;
Ali, Rashid
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
28
(
2023
)
1
,
pp. 29-46
Persistent link: https://www.econbiz.de/10014423396
Saved in:
2
Tourism, conventional wisdom, and the news media
Harrill, Rich
;
Peterson, Ryan R.
- In:
Tourism analysis : an interdisciplinary tourism & …
17
(
2012
)
6
,
pp. 813-817
Persistent link: https://www.econbiz.de/10009717300
Saved in:
3
Commercial hospitality in destination experiences : McDonald's and tourists' consumption of space
Osman, Hanaa
;
Johns, Nick
;
Lugosi, Peter
- In:
Tourism management : research, policies, practice
42
(
2014
),
pp. 238-247
Persistent link: https://www.econbiz.de/10010355135
Saved in:
4
"Journeys in Second Life" : Iranian Muslim women's behaviour in virtual tourist destinations
Tavakoli, Rokhshad
;
Mura, Paolo
- In:
Tourism management : research, policies, practice
46
(
2015
),
pp. 398-407
Persistent link: https://www.econbiz.de/10010486212
Saved in:
5
Exploring destination advocacy behavior in a virtual travel community
Lever, Michael W.
;
Elliot, Statia
;
Joppe, Marion
- In:
Journal of travel and tourism marketing
38
(
2021
)
5
,
pp. 431-443
Persistent link: https://www.econbiz.de/10012607332
Saved in:
6
Using net-based ethnography (
netnography
) to understand the staging and marketing of "authentic African" dining experiences to tourists at Victoria Falls
Mkono, Muchazondida
- In:
Journal of hospitality & tourism research : JHTR ; the …
37
(
2013
)
2
,
pp. 184-198
Persistent link: https://www.econbiz.de/10009779933
Saved in:
7
Exploring the market appeal of Indigenous tourism : a netnographic perspective
Holder, Afiya
;
Ruhanen, Lisa
- In:
Journal of vacation marketing
25
(
2019
)
2
,
pp. 149-161
Persistent link: https://www.econbiz.de/10012165806
Saved in:
8
Going undercover : online domestic tourism marketing communication in closed and open Facebook groups
Roth-Cohen, Osnat
;
Lahav, Tamar
- In:
Journal of vacation marketing
25
(
2019
)
3
,
pp. 349-362
Persistent link: https://www.econbiz.de/10012165873
Saved in:
9
Spatial, temporal and social dimensions of a "destination-in-motion"
Hamilton, Kathy
;
Alexander, Matthew
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2101-2117
Persistent link: https://www.econbiz.de/10011773841
Saved in:
10
Iranian women traveling in vtime : a cyberfeminist approach
Mahtab Kiani
;
Tavakoli, Rokhshad
;
Mura, Paolo Biago
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
1
,
pp. 27-43
Persistent link: https://www.econbiz.de/10014581694
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