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My city - my brand : the role of residents in place branding
Braun, Erik; Kavaratzis, Mihalis; Zenker, Sebastian - 2010
The theoretical development of place branding is in its early stages. The most important contributions so far have come from publications "translating" insights, methods and tools from corporate branding theory to places and cities in particular. Obviously, an academic field in its early stages...
Persistent link: https://www.econbiz.de/10012618833
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Inclusive place branding : critical perspectives on theory and practice
Kavaratzis, Mihalis (ed.); Giovanardi, Massimo (ed.);  … - 2018
Persistent link: https://www.econbiz.de/10013181178
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The dynamics of place brands : an identity-based approach to place branding theory
Kavaratzis, Mihalis; Hatch, Mary Jo - In: Marketing theory 13 (2012) 1, pp. 69-86
Persistent link: https://www.econbiz.de/10009740420
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The role of functional associations in building destination brand personality : when official websites do the talking
Vinyals-Mirabent, Sara; Kavaratzis, Mihalis; … - In: Tourism management : research, policies, practice 75 (2019), pp. 148-155
Persistent link: https://www.econbiz.de/10012063582
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The elusive destination brand and the ATLAS wheel of place brand management
Kavaratzis, Mihalis; Hatch, Mary Jo - In: Journal of travel research : a quarterly publication of … 60 (2021) 1, pp. 3-15
Persistent link: https://www.econbiz.de/10012425161