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The business of advertising
Moran, Clarence - 2013 - [Nachdr. der Ausg.] Methuen & Co., London, 1905
Persistent link: https://www.econbiz.de/10009740859
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Requirements for successful marketing alliances
Rich, Michael K. - 2009
Persistent link: https://www.econbiz.de/10003836999
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Branding labour-intensive services
Berry, Leonard L.; Lampo, Sandra S. - 2009
Persistent link: https://www.econbiz.de/10003785146
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Strategic corporate social responsibility as global brand insurance
Werther, William B.; Chandler, David - 2009
Persistent link: https://www.econbiz.de/10003785229
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Building Philips' employer brand from the inside out : how to create an employer brand and instill it throughout the employment lifecycle
Leeuwen, Brenda van; Pieters, Jo; Crawford, Tom - 2009
Persistent link: https://www.econbiz.de/10003785239
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Nuevo Latino : rebranding Latin American cuisine
Fonseca, Vanessa - 2009
Persistent link: https://www.econbiz.de/10003785284
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The criteria for successful services brands
De Chernatony, Leslie; Segal-Horn, Susan - 2010
Persistent link: https://www.econbiz.de/10003922789
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What does brand mean? : historical-analysis method and construct definition
Stern, Barbara B. - 2010
Persistent link: https://www.econbiz.de/10003924088
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The marketing advantages of strong brands
Hoeffler, Steve; Keller, Kevin Lane - 2010
Persistent link: https://www.econbiz.de/10003924114
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Creating brand names with meaning : the use of sound symbolism
Klink, Richard R. - 2010
Persistent link: https://www.econbiz.de/10003924148