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How can perceived consistency in marketing communications influence customer-brand relationship outcomes?
Šerić, Maja; Ozretić Došen, Đurđana; Škare, Vatroslav - In: European management journal 38 (2020) 2, pp. 335-343
Persistent link: https://www.econbiz.de/10012211873
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Does internal communication to generate trust always increase commitment? : a study at Micron Technology
Togna, Gianluca - In: Corporate communications : an international journal 19 (2014) 1, pp. 64-81
Persistent link: https://www.econbiz.de/10010250519
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The role of relationship marketing to building loyalty on bank customers
Zaid, Sudirman - 2020
Persistent link: https://www.econbiz.de/10012266380
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Does relationship communication matter in B2C service relationships?
Balaji, M. S.; Roy, Sanjit; Khong Kok Wei - In: The journal of services marketing 30 (2016) 2, pp. 186-200
Persistent link: https://www.econbiz.de/10011487025
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Attitudinal loyalty and trust in entrepreneurship : building new relationships
Prause, Gunnar; Mendez, Marcelo Mendez; Garcia-Agreda, … - In: International entrepreneurship and management journal 9 (2013) 4, pp. 531-540
Persistent link: https://www.econbiz.de/10010247773
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The social aspects of consumption as predictors of consumer loyalty : online vs offline services
Tsiotsou, Rodoula H. - In: Journal of service management 27 (2016) 2, pp. 91-116
Persistent link: https://www.econbiz.de/10011564668
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How empathetic leadership communication mitigates employees' turnover intention during COVID-19-related organizational change
Yue, Cen April; Thelen, Patrick D.; Walden, Justin - In: Management decision 61 (2023) 5, pp. 1413-1433
Persistent link: https://www.econbiz.de/10014252089
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Data-based strategic communication as a mediator of trust : recipients' perception of an NPO's automated posts
Löffler, Natascha; Röttger, Ulrike; Wiencierz, Christian - In: Trust and communication : findings and implications of …, (pp. 115-134). 2021
Persistent link: https://www.econbiz.de/10012592592
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Who's the deceiver? : identifying deceptive intentions in communication
Blazquiz-Pulido, Juan Francisco; Polonio, Luca; … - In: Games and economic behavior 145 (2024), pp. 451-466
Persistent link: https://www.econbiz.de/10014545440
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Examining the perceived transparency of DTC genetic testing company communication and its impact on consumer trust, attitude and behavioral intentions
Abitbol, Alan; Lee, Nicole M.; VanDyke, Matthew S. - In: Journal of communication management 26 (2022) 3, pp. 315-330
Persistent link: https://www.econbiz.de/10013384901