Purpose – This research study aims to examine the practicality and application of a customer‐based brand equity model, based on Aaker's well‐known conceptual framework of brand equity. Design/methodology/approach – The study employed structural equation modelling to investigate the...

Probes the export behaviour of fresh fruit‐and vegetable‐marketing firms in an international context. The case study investigations comprise examination of Belgium, Chile, Canada (The Government of Ontario), New Zealand (The New Zealand Apple and Pear Marketing Board), Turkey, and South...

Purpose – This study aims to evaluate the perceptions and behavioral intentions of golf players by means of the relationship between customer satisfaction, perceived value and loyalty concepts. Design/methodology/approach – The data used in testing the hypothesis developed were gathered by...