Similar Search Results

Relationships between providers and users of market research : the role of personal trust

Moorman, Christine; Deshpandé, Rohit; Zaltman, Gerald - 1993

Persistent link: https://www.econbiz.de/10000867282

Seeing the voice of the customer : the Zaltman metaphor elicitation technique

Zaltman, Gerald; Higie, Robin A. - 1993

Persistent link: https://www.econbiz.de/10000876062

Creating social change

Zaltman, Gerald (contributor); Kotler, Philip (contributor); … - 1972

Persistent link: https://www.econbiz.de/10000330183

Social marketing : an approach to planned social change

Kotler, Philip; Zaltman, Gerald - 2008

Persistent link: https://www.econbiz.de/10003717548

Why we ignore social networking advertising

Hadija, Zeljka; Barnes, Susan B.; Hair, Neil - In: Qualitative market research : an international journal 15 (2012) 1, pp. 19-32

Persistent link: https://www.econbiz.de/10009503730

Marketing : contributions from the behavioral sciences

Zaltman, Gerald - 1965

Persistent link: https://www.econbiz.de/10011513244

Hearing the voice of the market : competitive advantage through creative use of market information

Barabba, Vincent P. - 1991

Persistent link: https://www.econbiz.de/10011519625

Barriers to advancing the science and practice of marketing

Baron, Andrew Scott; Zaltman, Gerald; Olson, Jerry C. - In: Journal of marketing management : MM 33 (2017) 11/12, pp. 893-908

Persistent link: https://www.econbiz.de/10011753466

Legends in marketing: Gerald Zaltman

Zaltman, Gerald - 2018

Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory

Persistent link: https://www.econbiz.de/10011801704

Management principles for nonprofit agencies and organizations

Zaltman, Gerald (contributor) - 1979 - 1. print.

Persistent link: https://www.econbiz.de/10004613936