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USA
Unternehmen
35,589
Marketing
31,465
Deutschland
11,166
Enterprise
9,121
Germany
8,239
Theorie
7,460
Theory
7,376
Marketingmanagement
4,938
Marketing management
4,379
Management
4,029
Strategisches Management
3,309
Consumer behaviour
3,274
Konsumentenverhalten
3,156
marketing
2,602
United States
2,557
Relationship marketing
2,288
Electronic Commerce
2,285
Beziehungsmarketing
2,282
Aufsatzsammlung
2,115
Innovation
2,065
Marktforschung
1,902
Organisation
1,844
Verbraucherverhalten
1,823
Brand management
1,784
Markenführung
1,777
Markenpolitik
1,772
Werbung
1,746
Kundenmanagement
1,689
Erfolgsfaktor
1,635
Internet
1,590
Kommunikation
1,584
Welt
1,553
Strategic management
1,543
World
1,530
Innovationsmanagement
1,451
Öffentlichkeitsarbeit
1,417
Online-Marketing
1,384
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1,289
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1,265
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245
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954
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38
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209
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191
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191
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179
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156
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131
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66
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63
Bibliography included
63
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56
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research-article
40
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39
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39
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37
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24
Bibliographie
23
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23
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20
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17
Handbuch
17
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16
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13
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13
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Author
All
Kotler, Philip
21
Haltiwanger, John C.
15
Stulz, René M.
12
Miranda, Javier
11
Ferrell, Odies C.
9
Hartley, Robert F.
8
Hyatt, Henry R.
8
Jarmin, Ronald S.
8
Pekkala Kerr, Sari
8
Akcigit, Ufuk
7
Barth, Erling
7
Ferrell, Linda
7
Freeman, Richard B.
7
Libecap, Gary D.
7
Tadajewski, Mark
7
Aaker, David A.
6
Azoulay, Pierre
6
Bertrand, Marianne
6
Gaughan, Patrick A.
6
Homburg, Christian
6
Jensen, J. Bradford
6
Jones, D. G. Brian
6
Lakdawalla, Darius
6
Layton, Roger A.
6
Malshe, Avinash
6
Perreault, William D.
6
Redding, Stephen
6
Adam, Klaus
5
Bernard, Andrew B.
5
Chandler, David
5
Dholakia, Nikhilesh
5
Greenwood, Jeremy
5
Grinblatt, Mark
5
Keller, Kevin Lane
5
Kerr, William R.
5
Kumar, V.
5
Lewis, Vivien
5
Lincoln, William F.
5
Lovelock, Christopher H.
5
MacNeal, James U.
5
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National Bureau of Economic Research
29
American Marketing Association
18
NetLibrary, Inc
6
American Management Association
5
IGI Global
5
Edward Elgar Publishing
4
Springer Fachmedien Wiesbaden
4
Droege & Comp. <Düsseldorf>
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
USA / Department of Agriculture
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
American Academy of Arts and Sciences
2
American Chamber of Commerce in Germany
2
American Enterprise Institute for Public Policy Research
2
Chartered Institute of Marketing
2
Eurohandelsinstitut
2
Friedrich-Schiller-Universität Jena
2
Institut für Weltwirtschaft
2
J. L. Kellogg Graduate School of Management
2
National Academy of Engineering
2
USA / Economic Research Service
2
Universität Leipzig
2
ABC-CLIO INFORMATION SERVICES
1
Academy for Health Services Marketing <Chicago, Ill.>
1
American Council on Consumer Interests
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
American Productivity Center
1
American Psychological Association
1
American Society for Public Administration
1
American Water Works Association / Research Foundation
1
Apress L.P.
1
Art Directors Club <New York, N.Y.>
1
Arthur Andersen Wirtschaftsprüfungsgesellschaft, Steuerberatungsgesellschaft <Eschborn>
1
Arthur D. Little International Inc. <Wiesbaden>
1
Association for Public Policy Analysis and Management
1
Ausschuß für Wirtschaftliche Verwaltung
1
Binational Panel on Technology Transfer Systems in the United States and Germany
1
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Published in...
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Working paper / National Bureau of Economic Research, Inc.
94
SpringerLink / Bücher
37
Discussion paper / Centre for Economic Policy Research
22
NBER working paper series
22
European Journal of Marketing
20
Europäische Hochschulschriften / 5
19
Journal of macromarketing : examining the interactions among markets, marketing, and society
17
Journal of marketing management : MM
17
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
15
Journal of business research : JBR
14
Journal of business ethics : JOBE
13
Political marketing in the United States
13
The review of financial studies
13
Gabler Edition Wissenschaft
11
Journal of marketing education : JME
11
International Journal of Bank Marketing
10
Journal of marketing
10
American journal of agricultural economics
8
Does marketing need reform? : fresh perspectives on the future
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of business-to-business marketing
8
Journal of the Academy of Marketing Science
8
Series / American Marketing Association
8
Springer eBook Collection / Business and Management
8
The journal of finance : the journal of the American Finance Association
8
Working papers / Harvard Business School, Division of Research
8
CESifo working papers
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of historical research in marketing
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Marketing intelligence & planning
7
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
6
EBSCOhost eBook Collection
6
Enterprise & society : the international journal of business history
6
Journal of Consumer Marketing
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
The American economic review
6
The journal of law & economics
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
Trade show management : planning, implementing and controlling of trade shows, conventions and events
6
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Source
All
ECONIS (ZBW)
2,617
USB Cologne (EcoSocSci)
578
Other ZBW resources
59
EconStor
15
RePEc
4
BASE
3
OLC EcoSci
3
ArchiDok
1
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date (oldest first)
1
Overall performance of exhibitors at tradeshow : visitors perspective
Ravi Shankar C
;
L .Srividhya
- In:
GITAM journal of management : a quarterly publication …
12
(
2014
)
1
,
pp. 105-118
Persistent link: https://www.econbiz.de/10011287765
Saved in:
2
Exhibition booth personnel as the key to successful trade fairs
Heger, Günther
- In:
Trade show management : planning, implementing and …
,
(pp. 861-872)
.
2005
Persistent link: https://www.econbiz.de/10003143003
Saved in:
3
Auslandsmessen im internationalen
Marketing
: vergleichende Konzeption des Messeeinsatzes in Osteuropa, China und den USA
Martin, Thomas A.
;
Prinz, Monika
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003310996
Saved in:
4
Strategic
marketing
for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1987
-
3. ed.
Persistent link: https://www.econbiz.de/10000738375
Saved in:
5
Marketing
im Zeitalter der "Compunications" : neue Chancen durch Computer u. Telekommunikation
Buzzell, Robert Dow
(
ed.
)
-
1988
Persistent link: https://www.econbiz.de/10000735521
Saved in:
6
Segmentation and positioning for strategic
marketing
decisions
Myers, James H.
-
1996
Persistent link: https://www.econbiz.de/10000584302
Saved in:
7
Comparative management and
marketing
: text and readings
Boddewyn, J.
-
1969
Persistent link: https://www.econbiz.de/10000415813
Saved in:
8
Marketing
: an analytical perspective
Mudie, Peter
-
1997
Persistent link: https://www.econbiz.de/10000613862
Saved in:
9
Green
marketing
: [challenges and opportunities for the new
marketing
age]
Ottman, Jacquelyn A.
-
1994
-
1994 printing
Persistent link: https://www.econbiz.de/10000508554
Saved in:
10
The
marketing
casebook : cases and concepts
Dibb, Sally
-
1994
Persistent link: https://www.econbiz.de/10000339429
Saved in:
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