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USA
Brand management
17,731
Markenführung
17,318
Marketingmanagement
17,141
Marketing management
16,550
Consumer behaviour
13,597
Konsumentenverhalten
13,506
Brand image
11,224
Markenimage
11,112
Marketing
9,629
Markenartikel
9,285
Brand
8,246
Deutschland
6,836
Beziehungsmarketing
5,946
Relationship marketing
5,943
Germany
5,650
Theorie
5,590
Theory
5,554
Online-Marketing
3,486
Internet marketing
3,359
Social Web
2,997
Social web
2,994
United States
2,586
Werbung
2,573
Markenpolitik
2,395
Electronic Commerce
2,345
Strategisches Management
2,242
Werbewirkung
2,197
Advertising effects
2,096
Marktforschung
2,018
Internationales Marketing
1,950
Advertising
1,906
Verbraucherverhalten
1,736
Unternehmen
1,729
International marketing
1,658
Einzelhandel
1,583
Innovation
1,581
Kundenmanagement
1,552
Market research
1,444
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1,420
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Sammelwerk
109
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73
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66
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49
Konferenzschrift
29
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28
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25
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25
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20
Ratgeber
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207
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Kotler, Philip
19
Kaiser, Harry M.
13
Bronnenberg, Bart J.
10
Kumar, V.
9
Burke, Marshall
8
Dubé, Jean-Pierre
8
Hawkins, Del I.
8
Heft-Neal, Sam
8
Keller, Kevin Lane
8
De Chernatony, Leslie
7
Perreault, William D.
7
Aaker, David A.
6
Calantone, Roger J.
6
Day, George S.
6
Gould, Carlos F.
6
Lehmann, Donald R.
6
Markowitz, Sara
6
Mothersbaugh, David L.
6
Newman, Bruce I.
6
Petty, Ross D.
6
Tadajewski, Mark
6
Balmer, John M. T.
5
Boyd, Harper W.
5
Burmann, Christoph
5
Calkin, David E.
5
Chintagunta, Pradeep K.
5
Christodoulides, George
5
Dahlhoff, Denise
5
Fournier, Susan
5
Fritz, Wolfgang
5
Goldschlag, Nathan
5
Johansson, Johny K.
5
Jones, D. G. Brian
5
Joo, Joonhwi
5
Korzenny, Felipe
5
Myers, Amanda
5
Song, Michael
5
Armstrong, Gary
4
Barber, Nelson
4
Bardhi, Fleura
4
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National Bureau of Economic Research
17
American Marketing Association
15
NetLibrary, Inc
5
American Management Association
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Cornell University / Department of Agricultural Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Friedrich-Schiller-Universität Jena
3
IGI Global
3
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Books on Demand GmbH <Norderstedt>
2
Chambre de commerce et d'industrie de Paris
2
Chartered Institute of Marketing
2
European Society for Opinion and Marketing Research
2
Information Resources Management Association
2
J. L. Kellogg Graduate School of Management
2
USA / General Accounting Office
2
Academy of Marketing
1
American Council on Consumer Interests
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
Art Directors Club <New York, N.Y.>
1
Arthur D. Little, Inc
1
Business Information Centre <Toronto>
1
California Agricultural Experiment Station
1
Capsule <Minneapolis, Minn.>
1
Centre d'Observation Economique
1
Committee on Continuing Professional Education
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference on Research in Income and Wealth
1
Conran Foundation <London>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Droege & Comp. <Düsseldorf>
1
Econometrisch Instituut <Rotterdam>
1
European University Institute / Department of Economics
1
Fisher Investments Inc. <Woodside, Calif.>
1
Foerder Institute for Economic Research <Tēl-Āvîv>
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK-Aktiengesellschaft <Nürnberg>
1
Global Development and Environment Institute <Medford, Mass.>
1
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Published in...
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The journal of brand management : an international journal
38
Journal of business research : JBR
37
Journal of marketing
28
Psychology & marketing
26
Journal of advertising research
24
Working paper / National Bureau of Economic Research, Inc.
23
SpringerLink / Bücher
22
The journal of product & brand management
22
Journal of consumer research : JCR ; an interdisciplinary bimonthly
21
The journal of consumer marketing
20
Industrial marketing management : the international journal for industrial and high-tech firms
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
NBER working paper series
17
European journal of marketing : EJM
16
Harvard business review : HBR
16
Journal of marketing theory and practice
16
Journal of marketing management : MM
15
MSI reports : working paper series
13
American journal of agricultural economics
12
Business horizons
12
Europäische Hochschulschriften / 5
12
International journal of sport management and marketing : IJSMM
12
Journal of fashion marketing and management
12
International journal of hospitality management
11
Journal of marketing communications
11
Report / Marketing Science Institute
11
Harvard-Business-Manager : das Wissen der Besten
10
International journal of market research : JMRS ; the journal of the Market Research Society
10
Journal of international marketing
10
Journal of marketing research : JMR
10
Journal of the Academy of Marketing Science
10
Marketing letters : a journal of research in marketing
10
Sport marketing quarterly : preferred journal of the Sport Marketing Association
10
The journal of product innovation management : an international publication of the Product Development & Management Association
10
International journal of wine business research : IJWBR
9
Journal of retailing and consumer services
9
Marketing intelligence & planning
9
The economics of forest disturbances : wildfires, storms, and invasive species
9
Australasian marketing journal
8
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Source
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ECONIS (ZBW)
2,593
USB Cologne (EcoSocSci)
197
Other ZBW resources
12
EconStor
4
RePEc
2
Showing
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1
Becoming an institutional
brand
: a long-term strategy for luxury goods
Braun, Marcel W.
-
1997
Persistent link: https://www.econbiz.de/10000622884
Saved in:
2
Brands : visions and values
Goodchild, John
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001548858
Saved in:
3
Die Kunst moderner Markenführung : Die "
Marke
Obama" als Wegweiser für erfolgreiches Marketing
Antwerpes, Sarah
-
2011
gelungen ist, eine der wertvollsten Marken der Welt zu kreieren. Ein Blick auf die heutige Wertminderung der „
Marke
Obama …
Persistent link: https://www.econbiz.de/10014425319
Saved in:
4
Die Kunst moderner Markenführung : die "
Marke
Obama" als Wegweiser für erfolgreiches Marketing
Antwerpes, Sarah
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008824236
Saved in:
5
Brand
strength : building and testing models based on experiential information
Walser, Martin G.
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001876079
Saved in:
6
Marketing-related motives in mergers and acquisitions : the perspective of the US food industry
Dahlhoff, Denise
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001666503
Saved in:
7
Branding and the marketing of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
Saved in:
8
Private labels, brands, and competition policy : the changing landscape of retail competition
Ezrachi, Ariel
(
ed.
);
Bernitz, Ulf
(
ed.
)
-
2009
-
1. publ.
Persistent link: https://www.econbiz.de/10003763769
Saved in:
9
Branding : perceptual effects on consumer evaluations
Field, J. Robert
;
Bergiel, Blaise
;
Giesen, J. Martin
; …
- In:
Competitiveness review : an international business …
22
(
2012
)
3
,
pp. 251-260
Persistent link: https://www.econbiz.de/10009570847
Saved in:
10
Designing
brand
identity : a complete guide to creating, building, and maintaining strong brands
Wheeler, Alina
-
2003
Persistent link: https://www.econbiz.de/10001713028
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