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Marketing in the digital age

O'Connor, John; Galvin, Eamonn - 2001 - 2nd ed

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Electronic marketing : integrating electronic resources into the marketing process

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Comparing mobile and Internet adoption factors of loyalty and satisfaction with online shopping consumers

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The ultimate online customer service guide : how to connect with your customers to sell more!

Collier, Marsha - 2011

"Make your online customers happy-and create new ones-with this winning guide. Social media gives you an unparalleled vehicle for connecting and engaging with an unlimited number of customers. Yet this vehicle is different than other, more impersonal forms. With social media, reps become part of...