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The role of coordinated marketing-operations strategy in services : implications for managerial decisions and execution
Dixon, Michael; Karniouchina, Ekaterina V.; Rhee, Bo van der - In: Journal of service management 25 (2014) 2, pp. 275-294
Persistent link: https://www.econbiz.de/10010343465
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From selling goods to marketing services
Plötner, Olaf - In: Bringing technology to market: trends, cases, solutions, (pp. 33-46). 2007
Persistent link: https://www.econbiz.de/10003439150
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Scales in services marketing research : a critique and way forward
Gilmore, Audrey; McMullan, Rosalind - In: European journal of marketing : EJM 43 (2009) 5/6, pp. 640-651
Persistent link: https://www.econbiz.de/10009525841
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Offering a downgraded service to enhance profit?
Li, Shaorui; Chen, Jing; Chen, Bintong - In: Journal of the Operational Research Society : OR 67 (2016) 2, pp. 302-311
Persistent link: https://www.econbiz.de/10011516503
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Production and consumption of goods and services within the household and the effects on marketing strategies
Reardon, James F. (contributor) - In: Journal of business and economic perspectives 25 (1999) 2, pp. 71-84
Persistent link: https://www.econbiz.de/10001510377
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Creating powerful brands in consumer, service, and industrial markets
De Chernatony, Leslie; McDonald, Malcolm - 2000 - 2nd ed., repr
Persistent link: https://www.econbiz.de/10000675294
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Creating powerful brands in consumer, service and industrial markets
De Chernatony, Leslie; McDonald, Malcolm - 2003 - 3rd ed
Persistent link: https://www.econbiz.de/10011479597
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Services marketing management : a strategic perspective
Kasper, Hans; Helsdingen, Piet van; Gabbott, Mark - 2006 - 2. ed.
Persistent link: https://www.econbiz.de/10002469672
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Managing services marketing : text and readings
Bateson, John E. G.; Hoffman, K. Douglas - 1999 - 4. ed.
Persistent link: https://www.econbiz.de/10001354939