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Grewal, Dhruv; Ailawadi, Kusum L.; Gauri, Dinesh; Hall, … - In: Journal of retailing 87 (2011), pp. 43-52

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Valentini, Sara; Montaguti, Elisa; Neslin, Scott A. - In: From Little's law to marketing science : essays in …, (pp. 285-316). 2016

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