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USA
Brand management
73
Markenführung
73
Marketingmanagement
48
Marketing management
41
Markenartikel
40
Brand
33
Brand image
33
Markenimage
33
Consumer behaviour
29
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29
Marketing
28
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Hotellerie
17
Marketing theory
16
Marketingtheorie
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United States
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Theory
13
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12
Strategisches Management
11
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10
Markentransfer
10
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9
Relationship marketing
9
Advertising
8
Werbung
8
Brand architecture
7
Markenarchitektur
7
Wettbewerbsstrategie
7
Competitive strategy
6
Product management
6
Produktmanagement
6
Corporate reputation
5
Firmenimage
5
Gastgewerbe
5
Hospitality industry
5
Management
5
Strategic management
5
B-to-B-Marketing
4
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English
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Keller, Kevin Lane
9
Dev, Chekitan S.
5
Kotler, Philip
4
Brown, James R.
3
Agarwal, Sanjeev
1
Crosno, Jody L.
1
Edell, Julie A.
1
Erramilli, M. Krishna
1
Farley, John U.
1
Heckler, Susan E.
1
Hoeffler, Steve
1
Houston, Michael J.
1
Krishen, Anjala S.
1
Lehmann, Donald R.
1
Mandelbaum, Robert
1
Singh, Amrik
1
Webster, Frederick E.
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Brand management ; Vol. 1
1
International journal of contemporary hospitality management
1
International marketing ; Vol. II
1
Journal of international marketing
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of marketing theory and practice
1
Measuring and managing brands
1
Report / Marketing Science Institute
1
The Cornell School of hotel administration handbook of applied hospitality strategy
1
Tuck School of Business working paper / Tuck School of Business at Dartmouth
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ECONIS (ZBW)
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The effects of transacation-specific investments in marketing channels: the moderating role of relational norms
Brown, James R.
;
Crosno, Jody L.
;
Dev, Chekitan S.
- In:
Journal of marketing theory and practice
17
(
2009
)
4
,
pp. 317-333
Persistent link: https://www.econbiz.de/10003897723
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2
Looking beyond RevPAR : productivity consequences of hotel strategies
Brown, James R.
;
Dev, Chekitan S.
- In:
The Cornell School of hotel administration handbook of …
,
(pp. 912-928)
.
2010
Persistent link: https://www.econbiz.de/10008667101
Saved in:
3
The role of ownership in managing interfirm opportunism : a dyadic study
Brown, James R.
;
Krishen, Anjala S.
;
Dev, Chekitan S.
- In:
Journal of marketing channels : ... distribution …
21
(
2014
)
1
,
pp. 31-42
Persistent link: https://www.econbiz.de/10010347437
Saved in:
4
A flow-through analysis of the US lodging industry during the great recession
Singh, Amrik
;
Dev, Chekitan S.
;
Mandelbaum, Robert
- In:
International journal of contemporary hospitality management
26
(
2014
)
2
,
pp. 205-224
Persistent link: https://www.econbiz.de/10010250190
Saved in:
5
Choice between non-equity entry modes : an organizational capability perspective
Erramilli, M. Krishna
;
Agarwal, Sanjeev
;
Dev, Chekitan S.
-
2006
Persistent link: https://www.econbiz.de/10003410736
Saved in:
6
A framework for marketing management
Kotler, Philip
-
2016
-
Sixth edition, global edition
Persistent link: https://www.econbiz.de/10011286371
Saved in:
7
The structure of survey-based brand metrics
Lehmann, Donald R.
;
Keller, Kevin Lane
;
Farley, John U.
- In:
Journal of international marketing
16
(
2008
)
4
,
pp. 29-56
Persistent link: https://www.econbiz.de/10003813588
Saved in:
8
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
9
A framework for marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2012
-
5. ed., international ed.
Persistent link: https://www.econbiz.de/10009373766
Saved in:
10
Analyzing media interactions : the effects of coordinated TV-print advertising campaigns
Edell, Julie A.
;
Keller, Kevin Lane
-
1999
Persistent link: https://www.econbiz.de/10001459858
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