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USA
Europa
60,258
Europe
36,900
Werbung
13,788
EU-Staaten
13,263
EU countries
13,127
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11,520
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11,480
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11,258
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5,939
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5,792
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4,942
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4,917
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4,025
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3,952
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3,914
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3,842
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3,781
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3,764
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3,324
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3,292
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3,236
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2,358
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2,299
Vergleich
2,284
Comparison
2,125
Wirtschaftsunionen
2,010
Internet marketing
1,873
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1,870
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1,849
Geschichte
1,748
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1,666
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1,631
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1,597
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1,545
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Alesina, Alberto
26
Kaiser, Harry M.
26
Peichl, Andreas
24
Bargain, Olivier
21
Gern, Klaus-Jürgen
21
Kooths, Stefan
21
Stolzenburg, Ulrich
21
Puhani, Patrick A.
20
Gordon, Robert J.
19
Oswald, Andrew J.
18
Blanchflower, David G.
17
Glaeser, Edward L.
17
Jauer, Julia
16
Liebig, Thomas
16
Martin, John P.
16
Brüggemann, Bettina
15
Bick, Alexander
14
Fuchs-Schündeln, Nicola
14
Gil-Alaña, Luis A.
14
Perotti, Roberto
13
Di Tella, Rafael
12
Empel, Martijn van
12
Georgiou, Miltiades N.
12
Gijlstra, Douwe J.
12
Hauber, Philipp
12
MacCulloch, Robert
12
McAleer, Michael
12
Banks, James
11
Cantwell, John
11
Clements, Michael P.
11
Eichengreen, Barry
11
Feldstein, Martin S.
11
Orsini, Kristian
11
Sacerdote, Bruce
11
Caporale, Guglielmo Maria
10
Cardoso, Ana Rute
10
Dolls, Mathias
10
Koop, Gary
10
Smith, James P.
10
Zimmermann, Klaus F.
10
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Vereinte Nationen / Wirtschaftskommission für Europa
45
National Bureau of Economic Research
34
Edward Elgar Publishing
15
OECD
12
Council on Foreign Relations
7
European Conference of Ministers of Transport
6
Brookings Institution
5
Maxwell Graduate School of Citizenship and Public Affairs
5
Stiftung Wissenschaft und Politik
5
Zentrum für Europäische Wirtschaftsforschung
5
CESifo GmbH
4
Centre for Economic Performance
4
Centre for Economic Policy Research
4
Institut für Weltwirtschaft
4
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4
Paul H. Nitze School of Advanced International Studies / Center for Transatlantic Relations
4
Springer Fachmedien Wiesbaden
4
Vereinte Nationen
4
W. E. Upjohn Institute for Employment Research <Kalamazoo, Mich.>
4
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3
Cornell University / Department of Agricultural Economics
3
Deutscher Gewerkschaftsbund
3
HWWA-Institut für Wirtschaftsforschung
3
Harvard Institute of Economic Research
3
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3
London School of Economics and Political Science
3
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3
Organisation for Economic Co-operation and Development
3
Royal Institute of International Affairs
3
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3
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2
American Marketing Association
2
Atlantic Institute
2
Bertelsmann Stiftung
2
Boston College / Department of Economics
2
Brussels European and Global Economic Laboratory
2
Center for Economic Research <Tilburg>
2
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2
Centre for Economic Performance, LSE
2
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140
Discussion paper / Centre for Economic Policy Research
76
Discussion paper series / IZA
37
Applied economics
33
SpringerLink / Bücher
31
NBER working paper series
28
The review of economics and statistics
28
Journal of advertising : official publication of the American Academy of Advertising
27
Journal of advertising research
27
International journal of advertising : the quarterly review of marketing communications
24
Economics letters
23
Working paper
23
Euromoney
22
IZA Discussion Papers
21
Empirical economics : a journal of the Institute for Advanced Studies, Vienna, Austria
20
The American economic review
20
Edward Elgar E-Book Archive
19
United Nations publication
18
European Journal of Marketing
17
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
17
Journal of money, credit and banking : JMCB
17
Journal of macroeconomics
15
Kyklos : international review for social sciences
15
CESifo working papers
14
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
14
LIS working paper series
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NICPRE / National Institute for Commodity Promotion Research and Evaluation
14
Intereconomics : review of European economic policy
13
Journal of air transport management
13
NBER Working Paper
13
The journal of economic history
13
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
13
Economic developments in India : quarterly update : analysis, reports, policy documents
12
Economic inquiry : journal of the Western Economic Association International
12
Industrial and corporate change
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The economic journal : the journal of the Royal Economic Society
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American journal of agricultural economics
11
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11
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ECONIS (ZBW)
6,084
USB Cologne (EcoSocSci)
351
EconStor
181
Other ZBW resources
72
RePEc
53
BASE
4
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3
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2
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Showing
1
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6,752
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date (oldest first)
1
The future benefits in selling, general and administrative expenses
Kovacs, Eugene Joseph
-
2004
Persistent link: https://www.econbiz.de/10003778029
Saved in:
2
Generalizations on the effectiveness of pharmaceutical promotional expenditures
Kremer, Sara T. M.
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
4
,
pp. 234-246
Persistent link: https://www.econbiz.de/10003793491
Saved in:
3
Sales and
advertising
expendiutre for interwar American department stores
Scott, Peter
;
Walker, James T.
- In:
The journal of economic history
71
(
2011
)
1
,
pp. 40-69
Persistent link: https://www.econbiz.de/10009375510
Saved in:
4
Sales and
advertising
rivalry in interwar US department stores
Scott, Peter
;
Walker, James T.
-
2009
Persistent link: https://www.econbiz.de/10009375905
Saved in:
5
Should firms spend more on research and development and
advertising
during recessions?
Srinivasan, Raji
;
Lilien, Gary L.
;
Sridhar, Shrihari
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 49-65
Persistent link: https://www.econbiz.de/10009160719
Saved in:
6
How publicity and
advertising
spending affect marketing and company performance : print media publicity about durable-goods/services brands has a stronger impact than
advertising
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Weinberger, …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 416-432
Persistent link: https://www.econbiz.de/10011429162
Saved in:
7
Sales and
advertising
rivalry in interwar US department stores
Scott, Peter
;
Walker, James T.
-
2009
Persistent link: https://www.econbiz.de/10009749569
Saved in:
8
Advertising
spending efficiency among top US advertisers from 1985 to 2012 : overspending or smart managing?
Cheong, Yunjae
;
De Gregorio, Federico
;
Kim, Kihan
- In:
Journal of advertising : official publication of the …
43
(
2014
)
4
,
pp. 344-358
Persistent link: https://www.econbiz.de/10010469997
Saved in:
9
Will I hit my year-end numbers? : a brand-performance forecasting model ; the case for benchmarking sales and
advertising
spending
Carter, Robert E.
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 398-406
Persistent link: https://www.econbiz.de/10010481192
Saved in:
10
US
advertising
expenditure
trends : long run effects and structural changes with new media introductions
Esteban-Bravo, Mercedes
;
Vidal-Sanz, José M.
; …
-
2012
Persistent link: https://www.econbiz.de/10009685222
Saved in:
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