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USA
Marketingmanagement
17,084
Marketing management
16,495
Marketing
3,589
Consumer behaviour
2,611
Konsumentenverhalten
2,603
Theorie
2,289
Theory
2,286
Relationship marketing
1,950
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1,943
Deutschland
1,804
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1,749
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1,448
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1,440
United States
1,335
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1,218
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1,176
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1,148
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1,041
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1,037
Nonprofit-Marketing
900
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900
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892
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867
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772
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771
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770
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758
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726
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726
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703
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667
Markenimage
638
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636
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617
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595
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573
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563
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542
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523
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43
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39
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35
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19
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18
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14
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research-article
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Kotler, Philip
18
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12
Hawkins, Del I.
8
Kumar, V.
7
Perreault, William D.
7
Keller, Kevin Lane
6
Mothersbaugh, David L.
6
Newman, Bruce I.
5
Song, Michael
5
Armstrong, Gary
4
Best, Roger J.
4
Boyd, Harper W.
4
Gupta, Sunil
4
Hartley, Robert F.
4
Hult, G. Tomas M.
4
Kitchen, Philip J.
4
Korzenny, Felipe
4
Lamb, Charles W.
4
Lindgreen, Adam
4
McCarthy, Edmund Jerome
4
Anderson, Kym
3
Bellin, Howard
3
Blankson, Charles
3
Boone, Louis E.
3
Bresnahan, Timothy F.
3
Brettel, Malte
3
Calantone, Roger J.
3
Cannon, Joseph P.
3
Carpenter, Gregory S.
3
Damania, Richard
3
David, Guy
3
Day, George S.
3
Duncan, Delbert J.
3
Ehrlich, Evelyn
3
Fanelli, Duke
3
Jackson, Lee Ann
3
Jaworski, Bernard J.
3
Knittel, Christopher R.
3
Kohli, Ajay Kumar
3
Korzenny, Betty Ann
3
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American Marketing Association
15
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3
Cornell University / Department of Agricultural Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
IGI Global
3
NetLibrary, Inc
3
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Chartered Institute of Marketing
2
European Society for Opinion and Marketing Research
2
USA / General Accounting Office
2
Academy of Marketing
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
Books on Demand GmbH <Norderstedt>
1
California Agricultural Experiment Station
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Econometrisch Instituut <Rotterdam>
1
Foerder Institute for Economic Research <Tēl-Āvîv>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Harvard Graduate School of Business Administration
1
Information Resources Management Association
1
Institute of Practitioners in Advertising <London>
1
Inter-American Development Bank
1
J. L. Kellogg Graduate School of Management
1
Macquarie University / Department of Economics
1
Marketing Research Congress <50, 1997, Edinburgh>
1
Michigan State University
1
Münsteraner Führungsgespräch <11, 1986, Münster (Westf)>
1
National Bureau of Economic Research
1
National Council of Applied Economic Research
1
Primary Research Group <New York, NY>
1
RWTH Aachen
1
Rationalisierungs-Gemeinschaft Industrieller Vertrieb
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Summer Educators' Conference <1983, Dearborn, Mich.>
1
Summer Educators' Conference <1984, Chicago, Ill.>
1
Summer Educators' Conference <1985, Washington, DC>
1
Summer Educators' Conference <1986, Chicago, Ill.>
1
Summer Educators' Conference <1987, Toronto>
1
Tropical Products Institute
1
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Journal of marketing
22
Journal of business research : JBR
20
Industrial marketing management : the international journal for industrial and high-tech firms
13
European journal of marketing : EJM
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of advertising research
10
Journal of marketing for higher education
10
Journal of marketing management : MM
10
Harvard business review : HBR
9
International journal of nonprofit & voluntary sector marketing
9
The journal of consumer marketing
9
International journal of nonprofit and voluntary sector marketing
8
Journal of marketing communications
8
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
8
Journal of the Academy of Marketing Science
8
Journal of business strategy
7
Journal of marketing theory and practice
7
Journal of nonprofit & public sector marketing
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
NICPRE / National Institute for Commodity Promotion Research and Evaluation
7
Psychology & marketing
7
Series / American Marketing Association
7
The journal of business & industrial marketing
7
American journal of agricultural economics
6
Australasian marketing journal
6
Business horizons
6
MSI reports : working paper series
6
Marketing intelligence & planning
6
SpringerLink / Bücher
6
The journal of brand management : an international journal
6
Working paper / National Bureau of Economic Research, Inc.
6
AMA educators' proceedings
5
AMS review : official publication of the Academy of Marketing Science
5
International journal of sport management and marketing : IJSMM
5
International journal of wine business research : IJWBR
5
Journal of macromarketing : examining the interactions among markets, marketing, and society
5
Journal of marketing research : JMR
5
Management international review : mir ; journal of international business
5
Marketing theory
5
Report / Marketing Science Institute
5
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Source
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ECONIS (ZBW)
1,357
Other ZBW resources
11
USB Cologne (EcoSocSci)
5
EconStor
1
RePEc
1
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1
Political marketing : An approach to campaign strategy
Mauser, Gary A.
-
1983
Persistent link: https://www.econbiz.de/10000073736
Saved in:
2
Marketing in nonprofit organizations
Shapiro, Benson P.
-
2008
Persistent link: https://www.econbiz.de/10003717374
Saved in:
3
Marketing strategies and portfolio analyses
Krug, Kersti
;
Weinberg, Charles B.
- In:
The Routledge companion to nonprofit marketing
,
(pp. 75-91)
.
2008
Persistent link: https://www.econbiz.de/10003592595
Saved in:
4
The she spot : why women are the market for changing the world - and how to reach them
Witter, Lisa
;
Chen, Lisa
-
2008
-
1. ed.
Persistent link: https://www.econbiz.de/10003683035
Saved in:
5
An examination of integrated marketing communication in US public institutions of higher education 7 Dawn M. Edmiston-Strasser
Edmiston-Strasser, Dawn M.
- In:
Journal of marketing for higher education
19
(
2009
)
2
,
pp. 142-165
Persistent link: https://www.econbiz.de/10003946593
Saved in:
6
Online media, market orientation, and financial performance in nonprofits
Levine, Helisse
;
Zahradnik, Anne G.
- In:
Journal of nonprofit & public sector marketing
24
(
2012
)
1
,
pp. 26-42
Persistent link: https://www.econbiz.de/10009531944
Saved in:
7
Marketing for nonprofit organizations
Gainer, Brenda
- In:
The Jossey-Bass handbook of nonprofit leadership and …
,
(pp. 366-395)
.
2016
Persistent link: https://www.econbiz.de/10011540743
Saved in:
8
Marketing for nonprofit organizations
Gainer, Brenda
- In:
The Jossey-Bass handbook of nonprofit leadership and …
,
(pp. 301-328)
.
2010
Persistent link: https://www.econbiz.de/10008771412
Saved in:
9
Broadening the concept of marketing
Kotler, Philip
;
Levy, Sidney J.
-
2008
Persistent link: https://www.econbiz.de/10003717368
Saved in:
10
Broadening the concept of marketing - too far
Luck, David Johnston
-
2008
Persistent link: https://www.econbiz.de/10003717371
Saved in:
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