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Readings in marketing information systems : a new era in marketing research
Smith, Samuel V.; Brien, Richard H.; Stafford, James E. - 1968
Persistent link: https://www.econbiz.de/10000340503
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From data to action : how marketers can leverage AI
Campbell, Colin L.; Sands, Sean; Ferraro, Carla; Tsao, … - In: Business horizons 63 (2020) 2, pp. 227-243
Persistent link: https://www.econbiz.de/10012172056
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Modeling purchases as repeated events
Bijwaard, Govert (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001903635
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Knowledge asset management : beyond the process-centred and product-centred approaches
Mentzas, Gregoris (contributor) - 2003
Persistent link: https://www.econbiz.de/10001674749
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Who owns the customer? : The emerging law of commercial transactions in electronic customer data
Winn, Jane K.; Wrathall, James R. - In: The business lawyer 56 (2000) 1, pp. 213-271
Persistent link: https://www.econbiz.de/10001543569
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The moderating effect of individual and organizational factors on information technology acceptance : the case of US CVBS' Internet marketing
Kim, Dae-young - In: Journal of travel and tourism marketing 26 (2009) 3, pp. 329-343
Persistent link: https://www.econbiz.de/10003868772
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"Wir erleben die Geburtsstunde einer Kultur der Verdächtigungen"
Turow, Joseph - In: GDI-Impuls : Wissensmagazin für Wirtschaft, … 25 (2007) 1, pp. 64-69
Persistent link: https://www.econbiz.de/10003443814
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Technology segmentation for marketing: entrepreneurial approaches to intercollegiate athletics
Neeley, Lynn; Judson, Kimberly M. - In: International journal of sport management and marketing … 7 (2010) 1/2, pp. 4-20
Persistent link: https://www.econbiz.de/10003937852
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Consumer privacy expectations in a virtual environment : a framework for corporate risk assessment
Sipior, Janice C.; Ward, Burke T.; Rongione, Nicholas M. - In: International journal of networking and virtual … 6 (2009) 6, pp. 558-573
Persistent link: https://www.econbiz.de/10003894824
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The new science of retailing : how analytics are transforming the supply chain and improving performance
Fisher, Marshall; Raman, Ananth - 2010
Introduction -- Retail valuation : how investors value product availability and inventory management -- Assortment planning : mining sales data to discover "home run" products you are missing -- Product life cycle planning : how to reinvent forecasting, inventory optimization, and markdown...
Persistent link: https://www.econbiz.de/10003901258