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USA
Unternehmen
35,555
Brand management
17,666
Markenführung
17,252
Kommunikation
12,806
Deutschland
11,685
Consumer behaviour
9,715
Konsumentenverhalten
9,689
Communication
9,640
Enterprise
9,096
Germany
8,637
Theorie
8,195
Theory
8,060
Marketing
7,627
Markenimage
7,409
Brand image
7,261
Markenartikel
5,851
Brand
5,685
Beziehungsmarketing
4,983
Relationship marketing
4,974
Marketingmanagement
4,200
Marketing management
3,748
Management
3,541
Business-to-business marketing
3,535
B-to-B-Marketing
3,477
Strategisches Management
3,116
Social Web
3,032
Social web
3,029
Deutsches Sprachgebiet
2,770
Online-Marketing
2,739
Recht
2,712
United States
2,707
Electronic Commerce
2,685
Internet marketing
2,615
Öffentlichkeitsarbeit
2,562
Markenpolitik
2,381
Lieferantenmanagement
2,363
Supplier relationship management
2,362
Interne Kommunikation
2,314
Internal communication
2,309
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Undetermined
397
Free
279
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Book / Working Paper
2,094
Article
1,219
Journal
33
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Article in journal
968
Aufsatz in Zeitschrift
968
Graue Literatur
346
Non-commercial literature
346
Working Paper
303
Arbeitspapier
293
Aufsatz im Buch
232
Book section
232
Hochschulschrift
219
Thesis
162
Collection of articles of several authors
151
Sammelwerk
151
Aufsatzsammlung
114
Lehrbuch
98
Case study
92
Fallstudie
92
Textbook
89
Bibliografie enthalten
56
Bibliography included
56
Konferenzschrift
51
Dissertation u.a. Prüfungsschriften
37
Conference proceedings
27
Glossar enthalten
27
Glossary included
27
Bibliographie
25
Ratgeber
22
Bibliografie
20
Reprint
20
Guidebook
19
Collection of articles written by one author
15
Fallstudiensammlung
15
Sammlung
15
Handbook
11
Handbuch
11
Mehrbändiges Werk
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English
2,796
German
396
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160
French
7
Italian
4
Portuguese
1
Spanish
1
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1
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Author
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Haltiwanger, John C.
14
Kotler, Philip
13
Stulz, René M.
12
Miranda, Javier
11
Bloom, Nicholas
8
Hyatt, Henry R.
8
Jarmin, Ronald S.
8
Pekkala Kerr, Sari
8
Akcigit, Ufuk
7
Barth, Erling
7
De Chernatony, Leslie
7
Freeman, Richard B.
7
Libecap, Gary D.
7
Van Reenen, John
7
Bertrand, Marianne
6
Dinlersoz, Emin
6
Ehrmann, Michael
6
Fratzscher, Marcel
6
Goldschlag, Nathan
6
Jensen, J. Bradford
6
Redding, Stephen
6
Aaker, David A.
5
Adam, Klaus
5
Azoulay, Pierre
5
Balmer, John M. T.
5
Bernard, Andrew B.
5
Burmann, Christoph
5
Chandler, David
5
Dahlhoff, Denise
5
Dinlersoz, Emin Murat
5
Ferrell, Odies C.
5
Gaughan, Patrick A.
5
Greenwood, Jeremy
5
Grinblatt, Mark
5
Jones, D. G. Brian
5
Keller, Kevin Lane
5
Kerr, William R.
5
Lewis, Vivien
5
Lincoln, William F.
5
Malhotra, Naresh K.
5
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National Bureau of Economic Research
28
IGI Global
23
Springer Fachmedien Wiesbaden
6
Edward Elgar Publishing
5
Droege & Comp. <Düsseldorf>
3
NetLibrary, Inc
3
American Academy of Arts and Sciences
2
American Chamber of Commerce in Germany
2
American Enterprise Institute for Public Policy Research
2
American Marketing Association
2
Friedrich-Schiller-Universität Jena
2
Institut für Weltwirtschaft
2
J. L. Kellogg Graduate School of Management
2
National Academy of Engineering
2
Universität Leipzig
2
ABC-CLIO INFORMATION SERVICES
1
American Bankers Assciation
1
American Council on Consumer Interests
1
American Management Association
1
American Productivity Center
1
American Psychological Association
1
American Water Works Association / Research Foundation
1
Annenberg School for Communication <Philadelphia, Pa.>
1
Art Directors Club <New York, N.Y.>
1
Arthur Andersen Wirtschaftsprüfungsgesellschaft, Steuerberatungsgesellschaft <Eschborn>
1
Arthur D. Little International Inc. <Wiesbaden>
1
Association for Public Policy Analysis and Management
1
Ausschuß für Wirtschaftliche Verwaltung
1
Binational Panel on Technology Transfer Systems in the United States and Germany
1
Books on Demand GmbH <Norderstedt>
1
Brookings Institution
1
Brooklyn Public Library / Business Library Staff
1
Brown, Rudnick, Freed and Gesmer <Boston, Mass.>
1
Bundesvereinigung Logistik
1
Bureau of Business Research, University of Colorado unter a Small Business Administration Grant awarded to the University of Denver
1
Capsule <Minneapolis, Minn.>
1
Chambre de commerce et d'industrie de Paris
1
Chartered Institute of Marketing
1
Colloquium der NPO-Forscher im Deutschsprachigen Raum <8, 2008, Linz>
1
Columbia University / Center for Law and Economic Studies
1
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Published in...
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Working paper / National Bureau of Economic Research, Inc.
98
SpringerLink / Bücher
35
Industrial marketing management : the international journal for industrial and high-tech firms
30
The journal of brand management : an international journal
29
Discussion paper / Centre for Economic Policy Research
23
NBER working paper series
21
The journal of product & brand management
21
Journal of advertising research
20
Europäische Hochschulschriften / 5
19
Harvard business review : HBR
14
Gabler Edition Wissenschaft
13
Journal of business-to-business marketing
13
The review of financial studies
13
The journal of business & industrial marketing
12
Journal of business research : JBR
11
Harvard-Business-Manager : das Wissen der Besten
10
Journal of business ethics : JOBE
10
Working papers / Harvard Business School, Division of Research
10
European journal of marketing : EJM
8
Journal of marketing theory and practice
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
The journal of finance : the journal of the American Finance Association
8
Academy of Management journal : AMJ
7
CESifo working papers
7
International journal of market research : JMRS ; the journal of the Market Research Society
7
International journal of sport management and marketing : IJSMM
7
Journal of marketing for higher education
7
Journal of organizational behavior management
7
Report / Marketing Science Institute
7
The IUP journal of brand management : IJBRM
7
The journal of law & economics
7
Tourism management : research, policies, practice
7
Tuck School of Business working paper / Tuck School of Business at Dartmouth
7
American journal of agricultural economics
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of marketing
6
Journal of marketing management : MM
6
Research
6
Springer eBook Collection / Business and Management
6
The American economic review
6
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Source
All
ECONIS (ZBW)
2,775
USB Cologne (EcoSocSci)
550
EconStor
16
OLC EcoSci
2
ArchiDok
1
RePEc
1
Other ZBW resources
1
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1
Business-to-business marketing : relationships, systems and communications
Fill, Chris
;
Fill, Karen E.
-
2005
Persistent link: https://www.econbiz.de/10002062860
Saved in:
2
Key-Account-Management und E-Commerce : konzeptionelle Ausgestaltung des Key-Account-Managements durch E-Commerce im Business-to-Business-Geschäft
Storp, Nancy
-
2001
Persistent link: https://www.econbiz.de/10013429995
Saved in:
3
Marketing-related motives in mergers and acquisitions : the perspective of the US food industry
Dahlhoff, Denise
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001666503
Saved in:
4
Brand strength : building and testing models based on experiential information
Walser, Martin G.
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001876079
Saved in:
5
Marketing related motives and the key role of brands in mergers and acquisitions : the perspective of the US food industry
Dahlhoff, Denise
-
2001
Persistent link: https://www.econbiz.de/10004754575
Saved in:
6
The co-marketing solution : strategic marketing through better branding, improved trade relationships, superior promotions, effective fact-based selling, accurate ROI analyses of t...
Clark, Shawn
-
2000
Persistent link: https://www.econbiz.de/10001390795
Saved in:
7
Die Gestaltung des Vertriebssystems : Erfolgsfaktoren und finanzielle Auswirkungen
Vollmayr, Josef
-
2014
Persistent link: https://www.econbiz.de/10010363010
Saved in:
8
Becoming an institutional brand : a long-term strategy for luxury goods
Braun, Marcel W.
-
1997
Persistent link: https://www.econbiz.de/10000622884
Saved in:
9
International corporate brand management : evaluating standardized corporate branding accross countries
Meierer, Markus
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008688658
Saved in:
10
Die Kunst moderner Markenführung : die "
Marke
Obama" als Wegweiser für erfolgreiches Marketing
Antwerpes, Sarah
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008824236
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