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"Since the 1930s, the Walt Disney Company has produced characters, images, and stories that have captivated audiences around the world. In this updated second edition, with new examples provided throughout, Janet Wasko examines the processes by which the Disney company continues to manufacture...
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Figures; Tables; Contributors; Introduction; 1 Development and trends in supply chain management; 2 New directions in … logistics; 3 Future trends in supply chain management management; 4 Agile supply chain operating environments environments; 5 … supply chain relationships management: the issue of incentives; 8 Supply/demand chain management: the next frontier for …
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Marketing with Twitter: challenges and opportunities / Alena Soboleva, Suzan Burton, Aila Khan -- Corporate … implications of utilizing micro-blogs in employment practices: a guide for business and marketing professionals / Stephanie A …. Tryce -- Integration of micro-blogs into the human resource management (HRM) areas of recruitment and selection / Ryan J …
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