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USA
Relationship marketing
26,364
Beziehungsmarketing
25,689
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20,773
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20,742
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18,829
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18,760
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8,094
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7,990
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7,058
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6,939
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6,037
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5,017
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4,845
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4,597
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4,285
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4,272
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3,727
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3,695
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3,624
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3,466
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3,081
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2,892
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2,891
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2,724
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2,715
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2,709
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2,708
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24
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17
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15
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14
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10
Bronnenberg, Bart J.
9
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9
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9
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9
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8
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8
Heft-Neal, Sam
8
Kumar, V.
8
Malloy, Christopher
8
McInerney, Melissa
8
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7
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7
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7
Brodie, Roderick J.
7
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7
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7
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7
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7
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7
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7
Seabright, Paul
7
Souza, Pedro C. L.
7
Tian, Yuan
7
Wall, Howard J.
7
Walsh, Gianfranco
7
Battaglini, Marco
6
Braghieri, Luca
6
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6
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6
Han, Heesup
6
Hollebeek, Linda D.
6
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6
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6
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6
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9
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2
NetLibrary, Inc
2
American Marketing Association
1
Arthur D. Little International Inc. <Wiesbaden>
1
Arthur D. Little, Inc
1
Books on Demand GmbH <Norderstedt>
1
Business Information Centre <Toronto>
1
Capsule <Minneapolis, Minn.>
1
Committee on Continuing Professional Education
1
Confederation of Britisch Industry
1
Conran Foundation <London>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Droemer Verlag
1
Econometrisch Instituut <Rotterdam>
1
Edward Elgar Publishing
1
Erasmus Research Institute of Management
1
European University Institute / Department of Economics
1
Federal Reserve Bank of St. Louis
1
Fraunhofer-Institut für Produktionstechnologie IPT
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Gesellschaft für Konsum-, Markt- und Absatzforschung
1
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1
Gottfried Wilhelm Leibniz Universität Hannover
1
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1
OECD
1
Oxford University Press
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1
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1
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1
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1
Springer Gabler <Firma>
1
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Working paper / National Bureau of Economic Research, Inc.
77
NBER working paper series
34
The journal of brand management : an international journal
34
Journal of business research : JBR
33
International journal of hospitality management
29
Discussion paper / Centre for Economic Policy Research
27
Journal of advertising research
27
Academy of Management journal : AMJ
26
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
Harvard business review : HBR
22
The journal of product & brand management
21
Journal of retailing and consumer services
20
The journal of services marketing
20
Discussion paper series / IZA
18
Industrial marketing management : the international journal for industrial and high-tech firms
18
Harvard-Business-Manager : das Wissen der Besten
17
Journal of marketing management : MM
16
Psychology & marketing
16
Journal of marketing theory and practice
15
International journal of market research : JMRS ; the journal of the Market Research Society
14
Journal of consumer research : JCR ; an interdisciplinary bimonthly
14
Journal of travel and tourism marketing
14
SpringerLink / Bücher
14
Journal of marketing
13
Journal of service research : JSR
13
Journal of the Academy of Marketing Science
13
Services marketing quarterly
13
Working paper
13
Business horizons
12
Journal of sport management : the official journal of the North American Society of Sport Management
12
The review of financial studies
12
Tourism management : research, policies, practice
12
Journal of fashion marketing and management
11
Journal of international marketing
11
Strategy & leadership : a publication of Strategic Leadership Forum
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of business ethics : JOBE
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
MSI reports : working paper series
10
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ECONIS (ZBW)
3,108
EconStor
28
USB Cologne (EcoSocSci)
24
Other ZBW resources
5
OLC EcoSci
2
RePEc
2
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1
Social media impact on qualitative performance metrics : analysis and trends of top revenue grossing U.S. hospitals
Sakulsaengprapha, Vorada
;
Masterson, Jonathan P., IV
; …
- In:
Health marketing quarterly
39
(
2022
)
3
,
pp. 249-262
Persistent link: https://www.econbiz.de/10013417446
Saved in:
2
Brand
community under fire : the role of social environments for the HUMMER
brand
Luedicke, Marius K.
-
2009
Persistent link: https://www.econbiz.de/10003785653
Saved in:
3
How online
brand
communities can change how research is approached and the role of the researcher in an organisation
Hall, Mike
;
Arthur, Jeannie
;
Morioka, Emma
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
2
,
pp. 279-282
Persistent link: https://www.econbiz.de/10009011242
Saved in:
4
Exploring positively- versus negatively-valenced
brand
engagement : a conceptual model
Hollebeek, Linda D.
;
Chen, Tom
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10010358976
Saved in:
5
The latent potential of virtual communities as
brand
missionaries : implications from US and Korean
Hong, Soonkwan
;
Minor, Michael
- In:
International journal of electronic marketing and …
6
(
2014
)
1
,
pp. 4-27
Persistent link: https://www.econbiz.de/10010483704
Saved in:
6
Corbynmania : citizen-consumers and the case for an alternative political marketing
Richardson, Brendan
- In:
Journal of customer behaviour
15
(
2016
)
3
,
pp. 283-297
Persistent link: https://www.econbiz.de/10011655770
Saved in:
7
Empirical analysis of functional Web 2.0 environments
Stephens, R. Todd
- In:
Web 2.0 : the business model
,
(pp. 1-20)
.
2009
Persistent link: https://www.econbiz.de/10003813267
Saved in:
8
Social media in companies : integrated approach for a social media strategy
Friedrichsen, Mike
- In:
Handbook of social media management : value chain and …
,
(pp. 25-47)
.
2013
Persistent link: https://www.econbiz.de/10009762900
Saved in:
9
An examination of the e-mail and electronic relationship marketing practices of the USA's top 500 online retailers
Heiens, Richard A.
;
Narayanaswamy, Ravi
- In:
International journal of electronic customer …
10
(
2016
)
2/4
,
pp. 125-137
Persistent link: https://www.econbiz.de/10011688012
Saved in:
10
A call for "user-generated branding"
Burmann, Christoph
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10009524440
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