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USA
Marketing
6,355
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5,648
Internationales Marketing
5,389
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5,056
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4,384
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3,947
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3,917
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2,771
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2,704
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2,321
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2,294
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2,281
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2,216
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1,801
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1,775
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1,649
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1,643
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1,624
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1,618
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1,601
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1,585
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1,554
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1,481
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1,385
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1,259
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1,255
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1,235
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1,200
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1,152
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1,100
Internet
1,071
International economic relations
1,065
Internationale Wirtschaftsbeziehungen
1,047
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1,033
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1,022
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980
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977
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963
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Kotler, Philip
14
Czinkota, Michael R.
13
Ronkainen, Ilkka A.
12
Krugman, Paul R.
9
Cavusgil, S. Tamer
7
Hufbauer, Gary Clyde
6
Lawrence, Robert Z.
6
Minor, Michael
6
Obstfeld, Maurice
6
Scherrer, Christoph
6
Ball, Donald A.
5
Geringer, John Michael
5
Jones, D. G. Brian
5
Keegan, Warren J.
5
Rugman, Alan M.
5
Strauß, Hubert
5
Aaker, David A.
4
Bhagwati, Jagdish N.
4
Cannon, Joseph P.
4
Fritz, Wolfgang
4
Husted, Steven L.
4
Irwin, Douglas A.
4
Jain, Subhash C.
4
Kotabe, Masaaki
4
McCarthy, Edmund Jerome
4
Melvin, Michael
4
Moffett, Michael H.
4
Mueller, Barbara
4
Perreault, William D.
4
Tadajewski, Mark
4
Welfens, Paul J. J.
4
Westjohn, Stanford A.
4
Wolf, Charles
4
Armstrong, Gary
3
Balaam, David N.
3
Baldwin, Robert E.
3
Bell, Sandra
3
Bello, Daniel C.
3
Berger, Arthur Asa
3
Bergsten, Carl Fred
3
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Institute for International Economics <Washington, DC>
9
National Bureau of Economic Research
9
Edward Elgar Publishing
7
NetLibrary, Inc
4
OECD
4
USA
4
American Marketing Association
3
Brookings Institution
3
Institut für Weltwirtschaft
3
Rand Corporation
3
Springer Fachmedien Wiesbaden
3
USA / Bureau of the Census / Foreign Trade Division
3
Atlantik-Brücke e.V.
2
Campus Verlag
2
Center for Strategic and International Studies
2
Council on Foreign Relations
2
Friedrich-Schiller-Universität Jena
2
J. L. Kellogg Graduate School of Management
2
Nomos Verlagsgesellschaft
2
Peterson Institute for International Economics
2
Rand Corporation / National Security Research Division
2
Trilaterale Kommission
2
Twentieth Century Fund
2
USA / Bureau of Economic Analysis
2
USA / Bureau of the Census
2
Weltbank
2
AMACOM
1
Akademija Nauk SSSR / Institut vseobščej istorii
1
American Bar Association / Section of Intellectual Property Law
1
American Council on Consumer Interests
1
American Institute for Contemporary German Studies
1
Americas Society
1
Arroyo Center <Santa Monica, Calif.>
1
Art Directors Club <New York, N.Y.>
1
Asia Competitiveness Institute
1
Asia Pacific Economic Cooperation (Organization) / Economic Committee
1
Asia Pacific Economic Cooperation / Economic Committee
1
Atlantic Council of the United States
1
Bayern / Staatsministerium für Wirtschaft und Verkehr
1
Berkeley Round Table on the International Economy
1
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SpringerLink / Bücher
24
Journal of global marketing
19
Europäische Hochschulschriften / 5
17
Journal of business research : JBR
14
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
9
Journal of international marketing
9
Edward Elgar E-Book Archive
7
International marketing review
7
The Addison-Wesley series in economics
7
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
7
Europäische Hochschulschriften / 31
6
Kieler Studien : Forschungsberichte des Instituts für Weltwirtschaft an der Universität Kiel
6
Policy analyses in international economics
6
Springer eBook Collection
6
Internationale Standardlehrbücher der Wirtschafts- und Sozialwissenschaften
5
Routledge studies in the modern world economy
5
A National Bureau of Economic Research conference report
4
A National Bureau of Economic Research project report
4
Advances in international marketing
4
Asia Pacific journal of marketing and logistics
4
EBSCOhost eBook Collection
4
Gabler Edition Wissenschaft
4
International journal of advertising : the quarterly review of marketing communications
4
Kieler Arbeitspapiere
4
Neue betriebswirtschaftliche Forschung : Nbf
4
SAGE library of marketing
4
Schriften zu Marketing und Management
4
Contributions to Economics
3
Cornell studies in political economy
3
Handbook of research in international marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of international consumer marketing
3
Journal of teaching in international business
3
Journal of the Academy of Marketing Science
3
MR / Rand Corporation
3
New horizons in international business
3
Schriften zum innovativen Marketing
3
Springer eBook Collection / Business and Economics
3
Springer eBook Collection / Business and Management
3
A Twentieth Century Fund book
2
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ECONIS (ZBW)
1,330
USB Cologne (EcoSocSci)
270
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1
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date (oldest first)
1
In your face : how American marketing excess fuels Anti-Americanism
Johansson, Johny K.
-
2004
-
1. print.
Persistent link: https://www.econbiz.de/10004241290
Saved in:
2
International business : environments and operations
Daniels, John Day
;
Radebaugh, Lee H.
;
Sullivan, Daniel P.
-
2004
-
10th ed., International ed.
Persistent link: https://www.econbiz.de/10001759885
Saved in:
3
International business
Czinkota, Michael R.
;
Ronkainen, Ilkka A.
;
Moffett, …
-
2009
-
European ed.
Persistent link: https://www.econbiz.de/10003743754
Saved in:
4
International business : environments and operations
Daniels, John Day
;
Radebaugh, Lee H.
;
Sullivan, Daniel P.
-
2007
-
11. ed.
Persistent link: https://www.econbiz.de/10003128598
Saved in:
5
Die Modellierung von strategischen Wettbewerbsbeziehungen auf internationalen Märkten : eine empirische Untersuchung
Dannewald, Till
-
2009
Persistent link: https://www.econbiz.de/10013432090
Saved in:
6
International marketing
Cateora, Philip R.
-
1987
-
6. ed.
Persistent link: https://www.econbiz.de/10000739474
Saved in:
7
Interkulturelle Werbung
Müller, Wendelin G.
-
1997
Persistent link: https://www.econbiz.de/10000601080
Saved in:
8
Global Brand Management : eine konzeptionell-empirische Analyse von Automobil-Markenimages in Brasilien, China, Deutschland, Russland und den USA
Stolle, Wulf
-
2013
Die Marke ist der bedeutendste Vermögenswert vieler Unternehmen. Durch die Globalisierung der wirtschaftlichen Aktivitäten muss sich die Marke zunehmend in heterogenen Märkten beweisen. Entscheidend für den nachhaltigen Markterfolg ist das von den Nachfragern in den Zielmärkten...
Persistent link: https://www.econbiz.de/10010442748
Saved in:
9
Weltweit audiovisuell werben : kulturspezifische Aspekte hinsichtlich der thematischen und musikalischen Gestaltung am Beispiel des Konzerns Coca-Cola
Kaltenhäuser, Yasmin
-
2018
Persistent link: https://www.econbiz.de/10011882356
Saved in:
10
Globales Marketing-Management : eine europäische Perspektive
Keegan, Warren J.
;
Schlegelmilch, Bodo B.
;
Stöttinger, …
-
2002
Persistent link: https://www.econbiz.de/10001647313
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