//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Online marketing heroes : inte...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
USA
Marketing
31,464
Internet
21,844
Werbung
13,887
Advertising
10,111
Deutschland
8,166
Consumer behaviour
7,474
Konsumentenverhalten
7,216
Theorie
7,147
Theory
7,044
Electronic Commerce
6,593
Germany
6,362
Marketingmanagement
5,422
E-commerce
5,215
Marketing management
4,875
Werbewirkung
4,263
Advertising effects
4,134
Online-Marketing
3,979
Internet marketing
3,861
United States
3,122
Relationship marketing
2,661
Beziehungsmarketing
2,632
marketing
2,602
Social Web
2,585
Social web
2,579
Welt
2,541
World
2,499
Brand management
2,480
Markenführung
2,467
Marktforschung
2,184
Unternehmen
2,060
Management
1,982
Strategisches Management
1,966
Verbraucherverhalten
1,874
Markenpolitik
1,775
Kundenmanagement
1,647
Online-Handel
1,617
Online retailing
1,613
Informationstechnik
1,486
Market research
1,466
more ...
less ...
Online availability
All
Undetermined
479
Free
321
Type of publication
All
Book / Working Paper
1,937
Article
1,720
Journal
23
Other
2
Type of publication (narrower categories)
All
Article in journal
1,306
Aufsatz in Zeitschrift
1,306
Graue Literatur
417
Non-commercial literature
417
Working Paper
307
Aufsatz im Buch
302
Book section
302
Arbeitspapier
280
Hochschulschrift
175
Thesis
140
Collection of articles of several authors
135
Sammelwerk
135
Lehrbuch
90
Textbook
84
Aufsatzsammlung
59
Konferenzschrift
55
Case study
51
Fallstudie
51
research-article
47
Bibliografie enthalten
37
Bibliography included
37
Conference proceedings
35
Amtsdruckschrift
34
Government document
34
Glossar enthalten
33
Glossary included
33
Reprint
26
Collection of articles written by one author
24
Sammlung
24
Dissertation u.a. Prüfungsschriften
20
Bibliographie
19
Company information
15
Firmeninformation
15
Bibliografie
14
Conference paper
13
Fallstudiensammlung
13
Handbook
13
Handbuch
13
Konferenzbeitrag
13
Biografie
10
more ...
less ...
Language
All
English
3,225
German
291
Undetermined
154
French
11
Italian
4
Dutch
2
Spanish
2
Hungarian
1
Russian
1
Swedish
1
more ...
less ...
Author
All
Greenstein, Shane M.
40
Kaiser, Harry M.
26
Kotler, Philip
21
Goldfarb, Avi
19
Forman, Christopher
14
Goel, Rajeev K.
13
Goolsbee, Austan
13
Silk, Alvin J.
12
Aaker, David A.
9
Berndt, Ernst R.
9
Mueller, Barbara
9
Waldfogel, Joel
9
Dholakia, Nikhilesh
8
Freeman, Richard B.
8
Hartley, Robert F.
8
Ono, Hiroshi
8
Saffer, Henry
8
Seldon, Barry J.
8
Zavodny, Madeline
8
Ellison, Glenn
7
Gentzkow, Matthew Aaron
7
Lakdawalla, Darius
7
Moser, H. R.
7
Shapiro, Jesse M.
7
Tadajewski, Mark
7
Welfens, Paul J. J.
7
Dave, Dhaval
6
Diehl, Sandra
6
Jones, D. G. Brian
6
Kinnucan, Henry W.
6
Kuhn, Peter Joseph
6
Layton, Roger A.
6
Malshe, Avinash
6
Perreault, William D.
6
Reid, Leonard N.
6
Schmit, Todd M.
6
Vogel, Harold L.
6
Wintr, Ladislav
6
An, Soontae
5
Berger, Arthur Asa
5
more ...
less ...
Institution
All
American Marketing Association
18
National Bureau of Economic Research
15
IGI Global
13
American Management Association
5
Center for the Study of Industrial Organisation
5
NetLibrary, Inc
5
USA / Subcommittee on Commercial and Administrative Law
4
Cornell University / Department of Agricultural Economics
3
Eurohandelsinstitut
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
USA / Bureau of the Census
3
USA / Department of Agriculture
3
USA / General Accounting Office
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Advertising Federation of America / Bureau of Research and Education
2
Boston College / Department of Economics
2
Chartered Institute of Marketing
2
Edward Elgar Publishing
2
Federal Reserve Bank of Chicago
2
Federal Trade Commission
2
Friedrich-Schiller-Universität Jena
2
Hewlett-Packard Company
2
J. L. Kellogg Graduate School of Management
2
John F. Kennedy School of Government
2
Springer Fachmedien Wiesbaden
2
Stanford Institute for Economic Policy Research
2
USA / Economic Research Service
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
AEI-Brookings Joint Center for Regulatory Studies
1
Academy for Health Services Marketing <Chicago, Ill.>
1
American Council on Consumer Interests
1
American Enterprise Institute for Public Policy Research
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
American Society for Public Administration
1
Apress L.P.
1
Art Directors Club <New York, N.Y.>
1
Axel Springer Verlag
1
more ...
less ...
Published in...
All
Working paper / National Bureau of Economic Research, Inc.
83
Journal of advertising research
30
Journal of advertising : official publication of the American Academy of Advertising
28
SpringerLink / Bücher
26
Journal of business research : JBR
24
International journal of advertising : the quarterly review of marketing communications
23
Journal of macromarketing : examining the interactions among markets, marketing, and society
21
American journal of agricultural economics
20
European Journal of Marketing
20
Telecommunications policy : the international journal of digital economy, data sciences and new media
19
Journal of marketing management : MM
17
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
16
NICPRE / National Institute for Commodity Promotion Research and Evaluation
14
The American economic review
14
Journal of historical research in marketing
13
Journal of marketing
13
Political marketing in the United States
13
The journal of law & economics
13
The journal of media economics
13
Applied economics
12
Business horizons
12
NBER working paper series
12
Europäische Hochschulschriften / 5
11
Journal of business ethics : JOBE
11
Journal of marketing education : JME
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
The journal of industrial economics
11
Working paper series
11
International Journal of Bank Marketing
10
Working paper
10
Discussion paper / Centre for Economic Policy Research
9
Economic inquiry : journal of the Western Economic Association International
9
Information economics and policy : IEP
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of business and economic perspectives
9
Marketing intelligence & planning
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Series / American Marketing Association
9
The advertising and consumer culture reader
9
The business lawyer
9
more ...
less ...
Source
All
ECONIS (ZBW)
3,160
USB Cologne (EcoSocSci)
404
Other ZBW resources
76
EconStor
31
RePEc
7
BASE
3
OLC EcoSci
1
more ...
less ...
Showing
1
-
10
of
3,682
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The
Internet
advertising report
Meeker, Mary
-
1997
-
1. ed.
Persistent link: https://www.econbiz.de/10004351504
Saved in:
2
Marketing
im Zeitalter der "Compunications" : neue Chancen durch Computer u. Telekommunikation
Buzzell, Robert Dow
(
ed.
)
-
1988
Persistent link: https://www.econbiz.de/10000735521
Saved in:
3
Always on : advertising,
marketing
, and media in an era of consumer control
Vollmer, Christopher
;
Precourt, Geoffrey
-
2008
Persistent link: https://www.econbiz.de/10008698216
Saved in:
4
Kellogg on advertising & media : the Kellogg School of Management
Calder, Bobby J.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003676945
Saved in:
5
Breaking up America : advertisers and the new media world
Turow, Joseph
-
1997
Persistent link: https://www.econbiz.de/10004343099
Saved in:
6
Marketing
in an electronic age
Buzzell, Robert Dow
(
contributor
)
-
1985
Persistent link: https://www.econbiz.de/10013541522
Saved in:
7
Advertising sin and sickness : the politics of alcohol and tobacco
marketing
, 1950-1990
Pennock, Pamela E.
-
2007
Persistent link: https://www.econbiz.de/10004879831
Saved in:
8
Branded entertainment : product placement and brand strategy in the entertainment business
Lehu, Jean-Marc
-
2007
Persistent link: https://www.econbiz.de/10004880495
Saved in:
9
The control revolution : technological and economic origins of the information society
Beniger, James Ralph
;
Beniger, James Ralph
-
1986
Persistent link: https://www.econbiz.de/10000087218
Saved in:
10
Internet
marketing
: foundations and applications
Siegel, Carolyn
-
2004
Persistent link: https://www.econbiz.de/10001702749
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->