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Churn-Management im B2B-Kontex...
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USA
Unternehmen
35,606
Beziehungsmarketing
25,653
Relationship marketing
25,632
Deutschland
11,722
Konsumentenverhalten
10,664
Consumer behaviour
10,649
Enterprise
9,131
Germany
9,009
Theorie
7,773
Theory
7,701
Marketing
7,333
Kundenzufriedenheit
5,712
Customer satisfaction
5,705
Marketingmanagement
4,282
Service quality
4,121
Dienstleistungsqualität
4,120
Electronic Commerce
3,897
Markenführung
3,849
Brand management
3,843
Marketing management
3,814
Lieferantenmanagement
3,635
Supplier relationship management
3,634
Business-to-business marketing
3,522
B-to-B-Marketing
3,521
Management
3,304
Strategisches Management
3,105
Social Web
2,732
Social web
2,732
E-commerce
2,611
United States
2,607
Kundenmanagement
2,563
Online-Marketing
2,512
Markenimage
2,414
Internet marketing
2,384
Innovation
2,349
Brand image
2,271
Erfolgsfaktor
1,940
Markenartikel
1,913
Innovationsmanagement
1,900
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Undetermined
378
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246
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Book / Working Paper
1,920
Article
1,239
Journal
33
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Article in journal
999
Aufsatz in Zeitschrift
999
Graue Literatur
322
Non-commercial literature
322
Working Paper
278
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273
Aufsatz im Buch
211
Book section
211
Hochschulschrift
209
Thesis
156
Collection of articles of several authors
135
Sammelwerk
135
Aufsatzsammlung
100
Lehrbuch
95
Textbook
86
Case study
75
Fallstudie
75
Bibliografie enthalten
57
Bibliography included
57
Konferenzschrift
47
Dissertation u.a. Prüfungsschriften
37
Ratgeber
28
Glossar enthalten
27
Glossary included
27
Conference proceedings
25
Guidebook
25
Bibliographie
21
Bibliografie
17
Collection of articles written by one author
14
Sammlung
14
Fallstudiensammlung
13
Handbook
12
Handbuch
12
Reprint
12
Verzeichnis
11
Mehrbändiges Werk
10
Multi-volume publication
10
Adressbuch
9
Nachschlagewerk
9
Reference book
9
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English
2,682
German
372
Undetermined
145
French
6
Italian
4
Portuguese
1
Spanish
1
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All
Smith, Alan D.
15
Haltiwanger, John C.
14
Kotler, Philip
14
Stulz, René M.
12
Miranda, Javier
11
Kumar, V.
10
Hyatt, Henry R.
8
Jarmin, Ronald S.
8
Pekkala Kerr, Sari
8
Akcigit, Ufuk
7
Barth, Erling
7
Freeman, Richard B.
7
Johnson, Michael D.
7
Libecap, Gary D.
7
Walsh, Gianfranco
7
Bertrand, Marianne
6
Han, Heesup
6
Jensen, J. Bradford
6
Redding, Stephen
6
Tadajewski, Mark
6
Adam, Klaus
5
Azoulay, Pierre
5
Bernard, Andrew B.
5
Brodie, Roderick J.
5
Chandler, David
5
Conduit, Jodie
5
Ferrell, Odies C.
5
Gaughan, Patrick A.
5
Greenwood, Jeremy
5
Grinblatt, Mark
5
Hollebeek, Linda D.
5
Homburg, Christian
5
Jang, Soocheong
5
Jones, D. G. Brian
5
Kerr, William R.
5
Lewis, Vivien
5
Lincoln, William F.
5
Malhotra, Naresh K.
5
Peters, Thomas J.
5
Poilly, Céline
5
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National Bureau of Economic Research
30
Edward Elgar Publishing
4
IGI Global
4
NetLibrary, Inc
4
Springer Fachmedien Wiesbaden
4
Droege & Comp. <Düsseldorf>
3
USA / General Accounting Office
3
American Academy of Arts and Sciences
2
American Chamber of Commerce in Germany
2
American Enterprise Institute for Public Policy Research
2
American Marketing Association
2
Friedrich-Schiller-Universität Jena
2
Institut für Weltwirtschaft
2
J. L. Kellogg Graduate School of Management
2
National Academy of Engineering
2
Universität Leipzig
2
ABC-CLIO INFORMATION SERVICES
1
American Council on Consumer Interests
1
American Productivity Center
1
American Psychological Association
1
American Water Works Association / Research Foundation
1
Art Directors Club <New York, N.Y.>
1
Arthur Andersen Wirtschaftsprüfungsgesellschaft, Steuerberatungsgesellschaft <Eschborn>
1
Arthur D. Little International Inc. <Wiesbaden>
1
Association for Public Policy Analysis and Management
1
Ausschuß für Wirtschaftliche Verwaltung
1
Binational Panel on Technology Transfer Systems in the United States and Germany
1
Brookings Institution
1
Brooklyn Public Library / Business Library Staff
1
Brown, Rudnick, Freed and Gesmer <Boston, Mass.>
1
Bundesvereinigung Logistik
1
Business Information Centre <Toronto>
1
Chartered Institute of Marketing
1
Columbia University / Center for Law and Economic Studies
1
Comparative Labor Law Seminar <6, 2002, Tokio>
1
Confederation of Britisch Industry
1
Conference on Research in Income and Wealth
1
Council on Economic Priorities <New York, NY>
1
DECISION
1
De Gruyter Oldenbourg
1
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Published in...
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Working paper / National Bureau of Economic Research, Inc.
95
Industrial marketing management : the international journal for industrial and high-tech firms
38
SpringerLink / Bücher
35
NBER working paper series
23
International journal of hospitality management
22
Discussion paper / Centre for Economic Policy Research
21
The journal of services marketing
20
Europäische Hochschulschriften / 5
19
Journal of business research : JBR
18
Harvard business review : HBR
17
Journal of retailing and consumer services
16
The journal of business & industrial marketing
15
The review of financial studies
14
Academy of Management journal : AMJ
13
Journal of business-to-business marketing
13
Journal of the Academy of Marketing Science
12
Services marketing quarterly
12
Gabler Edition Wissenschaft
11
Journal of business ethics : JOBE
11
Journal of marketing
11
Journal of service research : JSR
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
10
Strategy & leadership : a publication of Strategic Leadership Forum
10
Working papers / Harvard Business School, Division of Research
10
Harvard-Business-Manager : das Wissen der Besten
9
The journal of personal selling & sales management : JPSSM
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of marketing management : MM
8
Journal of marketing theory and practice
8
Journal of travel and tourism marketing
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Psychology & marketing
8
The journal of finance : the journal of the American Finance Association
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
CESifo working papers
6
Customer Relationship Management : the ultimate guide to efficient use of CRM
6
Springer eBook Collection / Business and Economics
6
Springer eBook Collection / Business and Management
6
The American economic review
6
A National Bureau of Economic Research conference report
5
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Source
All
ECONIS (ZBW)
2,666
USB Cologne (EcoSocSci)
512
EconStor
11
OLC EcoSci
2
ArchiDok
1
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1
Market leadership strategies for service companies : creating growth, profits, and customer loyalty
Terrill, Craig
;
Middlebrooks, Arthur
-
2000
Persistent link: https://www.econbiz.de/10001350452
Saved in:
2
Driven to delight : delivering world-class customer experience the Mercedes-Benz Way
Michelli, Joseph
-
2016
Persistent link: https://www.econbiz.de/10013468851
Saved in:
3
Nur der Service zählt : wie die besten US-
Unternehmen
ihre Kunden begeistern
Wiersema, Fred
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10000683259
Saved in:
4
Nur der Service zählt : wie die besten US-
Unternehmen
ihre Kunden begeistern
Wiersema, Fred
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10004557460
Saved in:
5
Business-to-business marketing : relationships, systems and communications
Fill, Chris
;
Fill, Karen E.
-
2005
Persistent link: https://www.econbiz.de/10002062860
Saved in:
6
Key-Account-Management und E-Commerce : konzeptionelle Ausgestaltung des Key-Account-Managements durch E-Commerce im Business-to-Business-Geschäft
Storp, Nancy
-
2001
Persistent link: https://www.econbiz.de/10013429995
Saved in:
7
Internationale Kunden-Lieferanten-Beziehungen : Determinanten - Steuerungsmechanismen - Beziehungsqualität
Kiedaisch, Ingo
-
1997
Persistent link: https://www.econbiz.de/10000635087
Saved in:
8
The satisfied customer : winners and losers in the battle for buyer preference
Fornell, Claes
-
2007
-
1. ed.
Persistent link: https://www.econbiz.de/10003479583
Saved in:
9
Customer Equity: Measurement, Management and Research Opportunities
Villanueva, Julian
;
Hanssens, Dominique M.
-
2006
Persistent link: https://www.econbiz.de/10003487214
Saved in:
10
Internetgestütztes Customer Relationship Management : internationale Fallstudien zu erfolgreichen Konzepten und deren Umsetzung in der Praxis
Bromberger, Jörg
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002385281
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