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USA
Management
46,316
Marketingmanagement
17,143
Marketing management
16,306
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9,775
Theorie
9,196
Theory
9,057
Deutschland
8,448
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4,263
Consumer behaviour
4,252
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3,976
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3,969
United States
3,966
Strategisches Management
3,950
Unternehmen
3,887
management
3,545
Business-to-business marketing
3,503
B-to-B-Marketing
3,502
Managers
2,670
Electronic Commerce
2,663
Führungskräfte
2,639
Markenführung
2,613
Brand management
2,606
Strategic management
2,529
Innovation
2,308
Lieferantenmanagement
2,270
Supplier relationship management
2,270
Unternehmenserfolg
2,255
Betriebswirtschaftslehre
2,123
Firm performance
2,044
Welt
2,037
World
2,003
Online-Marketing
2,002
Erfolgsfaktor
1,950
Aufsatzsammlung
1,940
Internet marketing
1,879
Business economics
1,874
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1,851
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1,825
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Bloom, Nicholas
33
Van Reenen, John
32
Kotler, Philip
19
Griffin, Ricky W.
17
Peters, Thomas J.
13
Kaiser, Harry M.
12
Ferrell, Odies C.
11
Bateman, Thomas S.
10
Brynjolfsson, Erik
10
Drucker, Peter F.
10
Ebert, Ronald J.
10
Manova, Kalina
10
Snell, Scott A.
10
Sun, Stephen Teng
10
Yu, Zhihong
10
Certo, Samuel C.
9
Foster, Lucia
9
Hirt, Geoffrey A.
9
Jarmin, Ronald S.
9
Kumar, V.
9
Patnaik, Megha
9
Waterman, Robert H.
9
Ferrell, Linda
8
Hawkins, Del I.
8
Hirschey, Mark
8
Kinicki, Angelo
8
Kurtz, David L.
8
Steiner, George Albert
8
Boone, Louis E.
7
Day, George S.
7
Hartley, Robert F.
7
Perreault, William D.
7
Saporta-Eksten, Itay
7
Song, Michael
7
Steiner, John F.
7
Williams, Brian K.
7
Worth, Michael J.
7
Aaker, David A.
6
Bebchuk, Lucian A.
6
Certo, S. Trevis
6
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IGI Global
17
American Marketing Association
15
National Bureau of Economic Research
10
American Management Association
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NetLibrary, Inc
7
Harvard Graduate School of Business Administration
4
OECD
4
Bertelsmann Stiftung
3
Cornell University / Department of Agricultural Economics
3
Edward Elgar Publishing
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Institute for Operations Research and the Management Sciences
3
Academy of Management
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
American Management Association, Marketing Division
2
British Institute of Management
2
Chartered Institute of Marketing
2
European Society for Opinion and Marketing Research
2
Financial Times Limited
2
Friedrich-Schiller-Universität Jena
2
Information Resources Management Association
2
Institute of Management Sciences
2
International Conference on Management Science and Engineering Management <11., 2017, Kanazawa>
2
J. L. Kellogg Graduate School of Management
2
Macquarie University / Department of Economics
2
USA / Bureau of the Census
2
USA / General Accounting Office
2
AMACOM
1
Academy of Marketing
1
Accounting and Economics in the New Economy Conference <2001, Cambridge, Mass.>
1
Administrative Staff College
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Alfred P. Sloan School of Management
1
All-India Management Association
1
American Academy of Arts and Sciences
1
American Assembly
1
American Council on Consumer Interests
1
American Federation of Labor and Congress of Industrial Organizations / Industrial Union Department
1
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1
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Working paper / National Bureau of Economic Research, Inc.
39
Industrial marketing management : the international journal for industrial and high-tech firms
37
Harvard business review : HBR
29
Journal of business research : JBR
24
Journal of marketing
24
SpringerLink / Bücher
23
The journal of business & industrial marketing
17
Business horizons
14
McGraw-Hill series in management
14
Discussion paper / Centre for Economic Policy Research
13
Journal of business-to-business marketing
13
Management international review : mir ; journal of international business
13
The Oxford handbook of management theorists
13
European journal of marketing : EJM
12
California management review
11
Disaster management handbook
11
Europäische Hochschulschriften / 5
11
Journal of marketing management : MM
11
Harvard-Business-Manager : das Wissen der Besten
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of advertising research
10
Journal of business ethics : JOBE
10
Journal of financial economics
10
Discussion paper
9
Journal of business strategy
9
Journal of management history : JMH
9
Journal of marketing theory and practice
9
The journal of consumer marketing
9
American journal of agricultural economics
8
Journal of marketing communications
8
Journal of the Academy of Marketing Science
8
EBSCOhost eBook Collection
7
International journal of sport management and marketing : IJSMM
7
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
NBER working paper series
7
NICPRE / National Institute for Commodity Promotion Research and Evaluation
7
Organizational dynamics : a quarterly review of organizational behavior for professional managers
7
Production and operations management : an international journal of the Production and Operations Management Society
7
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Source
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ECONIS (ZBW)
3,944
USB Cologne (EcoSocSci)
585
Other ZBW resources
23
BASE
11
EconStor
6
OLC EcoSci
6
RePEc
4
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1
Managing services marketing : text and readings
Bateson, John E. G.
;
Hoffman, K. Douglas
-
1999
-
4. ed.
Persistent link: https://www.econbiz.de/10001354939
Saved in:
2
Marketing
management
Kotler, Philip
;
Keller, Kevin Lane
-
2006
-
12. ed.
Persistent link: https://www.econbiz.de/10013474938
Saved in:
3
Marketing
management
Kotler, Philip
-
2003
-
11. ed., international ed.
Persistent link: https://www.econbiz.de/10013475021
Saved in:
4
The development of marketing
management
: the case of the USA c.1910-1940
Usui, Kazuo
-
2008
Persistent link: https://www.econbiz.de/10004913735
Saved in:
5
Business-to-business marketing : relationships, systems and communications
Fill, Chris
;
Fill, Karen E.
-
2005
Persistent link: https://www.econbiz.de/10002062860
Saved in:
6
Key-Account-
Management
und E-Commerce : konzeptionelle Ausgestaltung des Key-Account-Managements durch E-Commerce im Business-to-Business-Geschäft
Storp, Nancy
-
2001
Persistent link: https://www.econbiz.de/10013429995
Saved in:
7
Marketing to an aging population : selected readings
Schewe, Charles D.
(
contributor
); …
-
1990
-
2. ed
Persistent link: https://www.econbiz.de/10000837247
Saved in:
8
Dangers in using market-level data for determining promotion effects
Wittink, Dick R.
-
1993
Persistent link: https://www.econbiz.de/10000876065
Saved in:
9
Segmentation and positioning for strategic marketing decisions
Myers, James H.
-
1996
Persistent link: https://www.econbiz.de/10000584302
Saved in:
10
Nachfrageorientierte Produktgestaltung : ein Ansatz auf Basis der "means-end"-Theorie
Herrmann, Andreas
-
1996
Persistent link: https://www.econbiz.de/10000610473
Saved in:
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