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USA
Dienstleistung
12
Beziehungsmarketing
10
Innovation
10
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10
Marketing
8
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8
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8
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Parasuraman, A.
10
Futrell, Charles M.
2
Kolari, James W.
2
Rose, Peter S.
2
Varadarajan, P. Rajan
2
Altman, Daniel
1
Chiang, Jeongwen
1
Colby, Charles L.
1
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1
Ferrer, Juan-Carlos
1
Gremler, Dwayne D.
1
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1
Huang, Ming-Hui
1
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1
Johnston, Mark W.
1
Kaltcheva, Velitchka D.
1
Lam, Shun Yin
1
Oliveira, Paulo Rocha e
1
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1
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Journal of business research : JBR
4
Business horizons
3
Journal of service research : JSR
2
Journal of air transport management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing theory and practice
1
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ECONIS (ZBW)
12
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1
Hang on to the marketing concept!
Parasuraman, A.
- In:
Business horizons
24
(
1981
)
5
,
pp. 38-40
Persistent link: https://www.econbiz.de/10003647618
Saved in:
2
Research's place in the marketing budget
Parasuraman, A.
- In:
Business horizons
26
(
1983
)
2
,
pp. 25-29
Persistent link: https://www.econbiz.de/10003647621
Saved in:
3
The effects of the dimensions of technology readiness on technology acceptance : an empirical analysis
Lam, Shun Yin
;
Chiang, Jeongwen
;
Parasuraman, A.
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
4
,
pp. 19-39
Persistent link: https://www.econbiz.de/10003795381
Saved in:
4
Linking corporate culture to strategic planning
Deshpandé, Rohit
;
Parasuraman, A.
- In:
Business horizons
29
(
1986
)
3
,
pp. 28-37
Persistent link: https://www.econbiz.de/10003525126
Saved in:
5
Demographics, job satisfaction, and propensity to leave of industrial salesmen
Parasuraman, A.
;
Futrell, Charles M.
- In:
Journal of business research : JBR
11
(
1983
)
1
,
pp. 33-48
Persistent link: https://www.econbiz.de/10003555530
Saved in:
6
The impact of customers' relational models on price-based defection
Kaltcheva, Velitchka D.
;
Winsor, Robert D.
;
Parasuraman, A.
- In:
Journal of marketing theory and practice
18
(
2010
)
1
,
pp. 5-22
Persistent link: https://www.econbiz.de/10003947362
Saved in:
7
An updated and streamlined technology readiness index : TRI 2.0
Parasuraman, A.
;
Colby, Charles L.
- In:
Journal of service research : JSR
18
(
2015
)
1
,
pp. 59-74
Persistent link: https://www.econbiz.de/10010483439
Saved in:
8
The behavioral consequences of repeated flight delays
Ferrer, Juan-Carlos
;
Oliveira, Paulo Rocha e
; …
- In:
Journal of air transport management
20
(
2012
),
pp. 35-38
Persistent link: https://www.econbiz.de/10009703850
Saved in:
9
Extending a model of salesperson role perceptions and work-related attitudes : impact of job tenure
Johnston, Mark W.
- In:
Journal of business research : JBR
18
(
1989
)
4
,
pp. 269-290
Persistent link: https://www.econbiz.de/10001070122
Saved in:
10
The future of frontline research : invited commentaries
Rafaeli, Anat
;
Altman, Daniel
;
Gremler, Dwayne D.
; …
- In:
Journal of service research : JSR
20
(
2017
)
1
,
pp. 91-99
Persistent link: https://www.econbiz.de/10011648268
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