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Modeling inertia and variety seeking tendencies in brand choice behavior
Bawa, Kapil - In: Marketing science : the marketing journal of the … 9 (1990) 3, pp. 263-278
Persistent link: https://www.econbiz.de/10001093002
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Analyzing incremental sales from a direct mail coupon promotion
Bawa, Kapil - In: Journal of marketing 53 (1989) 3, pp. 66-78
Persistent link: https://www.econbiz.de/10001069409
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Market-based capabilities and financial performance of firms : insights into marketing's contribution to firm value
Ramaswami, Sridhar N.; Srivastava, Rajendra Krishan; … - In: Journal of the Academy of Marketing Science 37 (2009) 2, pp. 97-116
Persistent link: https://www.econbiz.de/10003850890
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A multi-attribute diffusion model for forecasting the adoption of investment alternatives for consumers
Srivastava, Rajendra Krishan (contributor) - In: Technological forecasting & social change : an … 28 (1985) 4, pp. 325-333
Persistent link: https://www.econbiz.de/10001016853
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Determining the going market value of a business in an emerging information technology industry : the case of the cellular communications industry
Kim, Namwoon - In: Technological forecasting & social change : an … 49 (1995) 3, pp. 257-279
Persistent link: https://www.econbiz.de/10001187900
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Financial value of brands in mergers and acquisitions : is value in the eye of the beholder?
Bahadir, S. Cem; Bharadwaj, Sundar G.; Srivastava, … - In: Journal of marketing 72 (2008) 6, pp. 49-64
Persistent link: https://www.econbiz.de/10003782418
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S-D logic-informed customer engagement : integrative framework, revised fundamental propositions, and application to CRM
Hollebeek, Linda D.; Srivastava, Rajendra K.; Chen, Tom - In: Journal of the Academy of Marketing Science 47 (2019) 1, pp. 161-185
Persistent link: https://www.econbiz.de/10011996797