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USA
Consumer behaviour
75
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Globalization
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Cultural identity
18
Globalisierung
18
Kulturelle Identität
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Laroche, Michel
7
Pons, Frank
5
Richard, Marie-Odile
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Giroux, Marilyn
2
Nepomuceno, Marcelo Vinhal
2
Richelieu, André
2
Convoy, Stephen J.
1
Emerson, Tisha L. N.
1
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1
Huang, Liang
1
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Javalgi, Rajshekhar G.
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International journal of business and globalisation : IJBG
3
International journal of advertising : the quarterly review of marketing communications
2
Journal of business research : JBR
2
International studies of management and organization
1
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1
Journal of business ethics : JOBE
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ECONIS (ZBW)
11
OLC EcoSci
1
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1
Ethical attitudes of accounting practitioners : are rank and ethical attitudes related?
Convoy, Stephen J.
;
Emerson, Tisha L. N.
;
Pons, Frank
- In:
Journal of business ethics : JOBE
91
(
2010
)
2
,
pp. 183-194
Persistent link: https://www.econbiz.de/10003958204
Saved in:
2
Influence of entry modes on communication strategies of international new ventures in foreign markets : a preliminary study
Veilleux, Sophie
;
Haskell, Nancy
;
Pons, Frank
- In:
International journal of business and globalisation : IJBG
6
(
2011
)
2
,
pp. 117-135
Persistent link: https://www.econbiz.de/10008939578
Saved in:
3
Managing e-reputation and key stakeholders in the context of sport expressive organizations
Maltese, Lionel
;
Pons, Frank
;
Prévot, Frédéric
- In:
International studies of management and organization
47
(
2017
)
1
,
pp. 88-105
Persistent link: https://www.econbiz.de/10011657596
Saved in:
4
Internationalisation of sports teams brands : the consumers' perspective
Giroux, Marilyn
;
Pons, Frank
;
Richelieu, André
- In:
International journal of business and globalisation : IJBG
11
(
2013
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10009783160
Saved in:
5
Internationalisation of sports teams brands : the consumers' perspective
Giroux, Marilyn
;
Pons, Frank
;
Richelieu, André
- In:
International journal of business and globalisation : IJBG
11
(
2013
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10010184621
Saved in:
6
Cross-cultural advertising communication : visual imagery, brand familiarity, and brand recall
Mikhailitchenko, Andrey
;
Javalgi, Rajshekhar G.
; …
- In:
Journal of business research : JBR
62
(
2009
)
10
,
pp. 931-938
Persistent link: https://www.econbiz.de/10003887557
Saved in:
7
How culture matters in children's purchase influence: a multi-level investigation
Laroche, Michel
;
Yang, Zhiyong
;
Kim, Chankon
;
Richard, …
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 113-126
Persistent link: https://www.econbiz.de/10003485158
Saved in:
8
What's so funny? : the use of humor in magazine advertising in the United States, China and France
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Huang, Liang
; …
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 404-416
Persistent link: https://www.econbiz.de/10009267460
Saved in:
9
Constitutive marketing : towards understanding brand community formation
Kilambi, Ana
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 45-64
Persistent link: https://www.econbiz.de/10009722523
Saved in:
10
Congruency of humour and cultural values in print ads : cross-cultural differences among the US, France and China
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Richard, …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10010466398
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