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Why we do what we do : a model of activity consumption
Luo, Lan; Ratchford, Brian Thomas; Yang, Botao - In: Journal of marketing research : JMR 50 (2013) 1, pp. 24-43
Persistent link: https://www.econbiz.de/10009715264
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The effects of the dimensions of technology readiness on technology acceptance : an empirical analysis
Lam, Shun Yin; Chiang, Jeongwen; Parasuraman, A. - In: Journal of interactive marketing : a quarterly … 22 (2008) 4, pp. 19-39
Persistent link: https://www.econbiz.de/10003795381
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Are Sutton's predictions robust? : Empirical insights into advertising, R&D, and concentration
Robinson, William Thomas - In: The journal of industrial economics 44 (1996) 4, pp. 389-408
Persistent link: https://www.econbiz.de/10001212232
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Estimating the value of brand alliances in professional team sports
Yang, Yupin; Shi, Mengze; Goldfarb, Avi - In: Marketing science : the marketing journal of the … 28 (2009) 6, pp. 1095-1111
Persistent link: https://www.econbiz.de/10003909211
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Rise and fall of stars : investigating the evolution of star status in professional team sports
Yang, Yupin; Shi, Mengze - In: International journal of research in marketing : IJRM ; … 28 (2011) 4, pp. 352-366
Persistent link: https://www.econbiz.de/10009406663