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Suggesting a more effective way to use the promotional mix in services
Loda, Marsha D. - In: Services marketing quarterly 35 (2014) 4, pp. 304-320
Persistent link: https://www.econbiz.de/10010465668
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Marketing, other intangibles, and output growth in 61 United States industries
Sveikauskas, Leo; Soloveichik, Rachel; Garner, Corby; … - 2023
Persistent link: https://www.econbiz.de/10014514544
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Marketing, other intangibles, and output growth in 61 United States industries
Sveikauskas, Leo; Soloveichik, Rachel; Garner, Corby; … - 2023
Persistent link: https://www.econbiz.de/10014447686
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Marketing im Zeitalter der "Compunications" : neue Chancen durch Computer u. Telekommunikation
Buzzell, Robert Dow (ed.) - 1988
Persistent link: https://www.econbiz.de/10000735521
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Dictionary of marketing & advertising
Baker, Michael John - 1990 - 2. ed
Persistent link: https://www.econbiz.de/10000806150
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Motivation research : its practice and uses for advertising, marketing, and other business purposes
Henry, Harry - 1958
Persistent link: https://www.econbiz.de/10000674653
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Changing the company
Roehm, Julie - In: Kellogg on advertising & media : the Kellogg School of …, (pp. 254-265). 2008
Persistent link: https://www.econbiz.de/10003755926
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From submarines to suburbs : selling a better America, 1939 - 1959
Henthorn, Cynthia Lee - 2006
Persistent link: https://www.econbiz.de/10003321105
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The wail street journal on marketing
Alsop, Ronald - 1986
Persistent link: https://www.econbiz.de/10003462476
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Always on : advertising, marketing, and media in an era of consumer control
Vollmer, Christopher; Precourt, Geoffrey - 2008
Persistent link: https://www.econbiz.de/10008698216