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Marketing für Best Ager
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USA
Marketing
29,187
Ältere Menschen
7,687
Elderly people
7,660
Marketingmanagement
3,551
Marketing management
3,321
Deutschland
2,967
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2,576
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2,538
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2,486
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2,225
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1,101
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1,071
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991
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983
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983
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951
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948
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940
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938
Werbung
861
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828
Marketingtheorie
822
Retirement
779
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772
Marketing theory
767
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746
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728
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31
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28
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27
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26
De Nardi, Mariacristina
22
Jones, John Bailey
19
Kotler, Philip
19
Finkelstein, Amy
18
Skinner, Jonathan
18
Mitchell, Olivia S.
17
Venti, Steven F.
17
Gruber, Jonathan
13
McFadden, Daniel
13
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McGarry, Kathleen
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Rohwedder, Susann
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Smeeding, Timothy M.
12
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11
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11
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10
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10
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9
Chen, Xi
9
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9
Fuchs, Victor R.
9
Goda, Gopi Shah
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Heiss, Florian
9
Shoven, John B.
9
Blundell, Richard W.
8
Brown, Jeffrey R.
8
Börsch-Supan, Axel
8
Engelhardt, Gary V.
8
Ghosh, Kaushik
8
Levell, Peter
8
Lusardi, Annamaria
8
Slavov, Sita N.
8
Burkhauser, Richard V.
7
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7
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7
Hartley, Robert F.
7
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7
USA / Congress / House of Representatives / Select Committee on Aging
6
American Management Association
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USA / Bureau of the Census
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NetLibrary, Inc
4
OECD
4
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3
USA / Department of Agriculture
3
USA / Economic Research Service
3
Academy of Marketing
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Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
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Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
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2
Chartered Institute of Marketing
2
Eurohandelsinstitut
2
IGI Global
2
Institut für Arbeitsmarkt- und Berufsforschung (IAB)
2
J. L. Kellogg Graduate School of Management
2
USA / Subcommittee on Aging
2
W. E. Upjohn Institute for Employment Research <Kalamazoo, Mich.>
2
Wharton School / Pension Research Council
2
Academy for Health Services Marketing <Chicago, Ill.>
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
American Society for Public Administration
1
Apress L.P.
1
California Agricultural Experiment Station
1
Center for Economic Research <Tilburg>
1
Century Foundation
1
Communication Advertising and Marketing Education Foundation Ltd.
1
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1
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1
Dartmouth College
1
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1
Employee Benefit Research Institute <Washington, DC>
1
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Working paper / National Bureau of Economic Research, Inc.
160
NBER working paper series
37
Health affairs : at the intersection of health, health care, and policy
29
Social security bulletin
26
The American economic review
18
Journal of macromarketing : examining the interactions among markets, marketing, and society
17
Journal of marketing management : MM
17
Journal of business research : JBR
15
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
15
Monthly labor review : MLR
14
Journal of human resources : JHR
13
Political marketing in the United States
13
Journal of aging & social policy
12
NBER Working Paper
12
Discussion paper series / IZA
11
Journal of marketing education : JME
11
Journal of marketing
10
The review of income and wealth : journal of the International Association for Research in Income and Wealth
10
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
9
Demography : a publication of the Population Association of America ; the statistical study of human populations
9
LIS working paper series
9
American journal of agricultural economics
8
Does marketing need reform? : fresh perspectives on the future
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of business ethics : JOBE
8
Journal of business-to-business marketing
8
Journal of the Academy of Marketing Science
8
National tax journal
8
Series / American Marketing Association
8
After sixty : marketing to baby boomers reaching their big transition years
7
Inquiry : a journal of health care organization, provision and financing
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of historical research in marketing
7
Marketing intelligence & planning
7
The quarterly journal of economics
7
A National Bureau of Economic Research conference report
6
Discussion paper / Centre for Economic Policy Research
6
Health at older ages : the causes and consequences of declining disability among the elderly
6
Health care financing review
6
Journal of health economics
6
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ECONIS (ZBW)
2,226
USB Cologne (EcoSocSci)
114
EconStor
6
RePEc
6
BASE
3
OLC EcoSci
1
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10
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date (oldest first)
1
Silver dollars : the development of the US elderly market segment
Branchik, Blaine J.
- In:
Journal of historical research in marketing
2
(
2010
)
2
,
pp. 174-197
Persistent link: https://www.econbiz.de/10003979533
Saved in:
2
Boomers on drugs :
marketing
healthcare products to the baby boom generation
Devereux, Anne
- In:
After fifty : how the baby boom will redefine the …
,
(pp. 77-92)
.
2003
Persistent link: https://www.econbiz.de/10003671747
Saved in:
3
Baby boomers and technology : selling the "me" generation new toys
Edelman, Michelle
- In:
After fifty : how the baby boom will redefine the …
,
(pp. 108-136)
.
2003
Persistent link: https://www.econbiz.de/10003671757
Saved in:
4
"You don't look fifty!" what boomer women want in apparel
Akers, Sherri
- In:
After fifty : how the baby boom will redefine the …
,
(pp. 137-148)
.
2003
Persistent link: https://www.econbiz.de/10003671764
Saved in:
5
Connecting boomers with financial services
Seamster, Joan
- In:
After fifty : how the baby boom will redefine the …
,
(pp. 149-163)
.
2003
Persistent link: https://www.econbiz.de/10003671844
Saved in:
6
The boomers - how do we sell them?
Willens, Howard
- In:
After fifty : how the baby boom will redefine the …
,
(pp. 164-177)
.
2003
Persistent link: https://www.econbiz.de/10003671849
Saved in:
7
The
marketing
generation gap : why leading-edge boomers are starting to hate your
marketing
Edelman, Michelle
- In:
After sixty : marketing to baby boomers reaching their …
,
(pp. 1-14)
.
2006
Persistent link: https://www.econbiz.de/10003671877
Saved in:
8
Boomer women : putting the "care" in health care
Devereux, Anne
;
Chanowitz, Jennifer
- In:
After sixty : marketing to baby boomers reaching their …
,
(pp. 32-43)
.
2006
Persistent link: https://www.econbiz.de/10003671886
Saved in:
9
Boomer grandparents : a hidden market - until now
Anthony, Richard J.
;
Crosby, Christine
- In:
After sixty : marketing to baby boomers reaching their …
,
(pp. 140-150)
.
2006
Persistent link: https://www.econbiz.de/10003671994
Saved in:
10
Baby boomers and the fast food industry
Paul, Ron
;
Rodriguez, Jacqueline
- In:
After fifty : how the baby boom will redefine the …
,
(pp. 93-107)
.
2003
Persistent link: https://www.econbiz.de/10003672068
Saved in:
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