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United States
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Consumer behaviour
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Handbook of niche marketing : principles and practice
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ECONIS (ZBW)
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Half the thrill is in the chase: twisted inferences from embodied cognitions and brand evaluation
Labroo, Aparna A.
;
Nielsen, Jesper H.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
1
,
pp. 143-158
Persistent link: https://www.econbiz.de/10003982969
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2
Easier is not always better : the moderating role of processing type on preference fluency
Nielsen, Jesper H.
;
Escalas, Jennifer Edson
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
3
,
pp. 295-305
Persistent link: https://www.econbiz.de/10008658296
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3
How childhood advertising exposure can create biased product evaluations that persist into adulthood
Connell, Paul M.
;
Brucks, Merrie
;
Nielsen, Jesper H.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
1
,
pp. 119-134
Persistent link: https://www.econbiz.de/10010380998
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4
A niche share approach for assessing brand performance and identifying competitive groups
Milne, George R.
;
Mason, Charlotte H.
-
1994
Persistent link: https://www.econbiz.de/10000890131
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5
An approach for identifying cannibalization within product line extensions and multibrand strategies
Mason, Charlotte H.
;
Milne, George R.
- In:
Handbook of niche marketing : principles and practice
,
(pp. 67-85)
.
2006
Persistent link: https://www.econbiz.de/10003322889
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