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Investigating the moderated mediation effect on customer relationship management and customer acquisition
Das, Subhasish; Mishra, Manit; Mohanty, Prasanta Kumar - In: International journal of electronic customer … 12 (2019) 2, pp. 167-190
Persistent link: https://www.econbiz.de/10012253357
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A bivariate timing model of customer acquisition and retention
Schweidel, David A.; Fader, Peter; Bradlow, Eric T. - In: Marketing science : the marketing journal of the … 27 (2008) 5, pp. 829-843
Persistent link: https://www.econbiz.de/10003780132
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Winning new customers using loyalty-based segmentation
Markey, Rob; Ott, John; Toit, Gerard du - In: Strategy & leadership : a publication of Strategic … 35 (2007) 3, pp. 32-37
Persistent link: https://www.econbiz.de/10003497150
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Do customer acquisition cost, retention and usage matter to firm performance and valuation?
Livne, Gilad; Simpson, Ana; Talmor, Eli - In: Journal of business finance & accounting : JBFA 38 (2011) 3/4, pp. 334-363
Persistent link: https://www.econbiz.de/10009159877
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Church marketing : building and sustaining membership
Webb, Marion Stanton - In: Services marketing quarterly 33 (2012) 1, pp. 68-84
Persistent link: https://www.econbiz.de/10009508519
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Regaining "lost" customers : the predictive power of first-lifetime behavior, the reason for defection, and the nature of the win-back offer
Kumar, V.; Bhagwat, Yashoda; Zhang, Xi Alan - In: Journal of marketing 79 (2015) 4, pp. 34-55
Persistent link: https://www.econbiz.de/10011304639
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The effects of mainstream and emerging customer orientations on radical and disruptive innovations
Govindarajan, Vijay; Kopalle, Praveen K.; Danneels, Erwin - In: The journal of product innovation management : an … 28 (2011), pp. 121-132
Persistent link: https://www.econbiz.de/10009387609
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Dynamic customer acquisition and retention management
King, Gregory J.; Chao, Xiuli; Duenyas, Izak - In: Production and operations management : an international … 25 (2016) 8, pp. 1332-1343
Persistent link: https://www.econbiz.de/10011576393
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Testing the moderation effects on Gartner's customer relationship management practices and customer acquisition
Das, Subhasish; Mishra, Manit; Mohanty, Prasanta Kumar - In: Innovation, technology, and market ecosystems : …, (pp. 333-345). 2020
Persistent link: https://www.econbiz.de/10012121368
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Der gläserne Kunde
Davenport, Thomas H.; Harris, Jeanne G. - In: Harvard-Business-Manager : das Wissen der Besten 29 (2007) 8, pp. 88-99
Persistent link: https://www.econbiz.de/10003501882