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Kategorielle Regression als Selektionsverfahren im Direktmarketing
Musiol, Gerald - 1996
Persistent link: https://www.econbiz.de/10000622388
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Comparing and contrasting marketing assumptions and advertising strategies in Japan and the United States : case studies
Helgert, Joseph P. - 2005
Persistent link: https://www.econbiz.de/10003278930
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Truth, lies, and advertising : the art of account planning
Steel, Jon - 1998
Persistent link: https://www.econbiz.de/10004367000
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Deconstructing public relations : public relations criticism
Mickey, Thomas J. - 2003
Persistent link: https://www.econbiz.de/10004772359
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Principles of service marketing and management
Lovelock, Christopher H.; Wright, Lauren - 1999
Persistent link: https://www.econbiz.de/10004139421
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Marketing to an aging population : selected readings
Schewe, Charles D. (contributor);  … - 1990 - 2. ed
Persistent link: https://www.econbiz.de/10000837247
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Strategic marketing for nonprofit organizations
Kotler, Philip; Andreasen, Alan R. - 1987 - 3. ed.
Persistent link: https://www.econbiz.de/10000738375
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International marketing
Cateora, Philip R. - 1987 - 6. ed.
Persistent link: https://www.econbiz.de/10000739474
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Consumer behavior
Schiffman, Leon G.; Kanuk, Leslie Lazar - 1987 - 3. ed
Persistent link: https://www.econbiz.de/10000724345
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Marketing im Zeitalter der "Compunications" : neue Chancen durch Computer u. Telekommunikation
Buzzell, Robert Dow (ed.) - 1988
Persistent link: https://www.econbiz.de/10000735521