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Sponsored search: an overview of the concept, history, and technology

Jansen, Bernard J.; Mullen, Tracy - In: International journal of electronic business 6 (2008) 2, pp. 114-131

Persistent link: https://www.econbiz.de/10003717227

Advertising academia with sponsored search: an exploratory study examining the effectiveness of Google AdWords at the local and global level

Turnbull, Don; Bright, Laura F. - In: International journal of electronic business 6 (2008) 2, pp. 149-171

Persistent link: https://www.econbiz.de/10003717313

Empirical price modeling for sponsored search

Ganchev, Kuzman; Kulesza, Alex; Tan, Jinsong; Gabbard, Ryan - In: Internet and network economics : third international …, (pp. 541-548). 2007

Persistent link: https://www.econbiz.de/10003651052

Do consumers benefit from concentration in the New Economy? : a review of Google's mergers, acquisitions, and arrangements

Beschorner, Patrick Frank Ernst (contributor) - 2008

Within the last three years, Google has acquired YouTube and DoubleClick and has attempted to control part of Yahoo!'s search advertising business. Two of the deals have not raised antitrust concerns by competition authorities. I review these deals with a focus on consumer welfare. Consumers are...