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USA
Marketingmanagement
17,143
Marketing management
16,552
Fundraising
5,427
Marketing
3,632
Theorie
2,984
Theory
2,977
Consumer behaviour
2,940
Konsumentenverhalten
2,930
Deutschland
2,082
Charity
2,075
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2,065
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2,021
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2,012
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2,000
United States
1,919
Brand management
1,485
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1,477
Online-Marketing
1,277
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1,235
Nonprofit-Organisation
1,224
Strategisches Management
1,194
Nonprofit organization
1,154
Altruismus
1,101
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1,099
Experiment
1,092
Unternehmenserfolg
1,083
Firm performance
1,079
Strategic management
939
Nonprofit-Marketing
905
Nonprofit marketing
897
Innovation
886
Social Web
849
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849
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792
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792
Internationales Marketing
771
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759
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724
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718
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List, John A.
24
Meer, Jonathan
20
Kotler, Philip
18
Andreoni, James
16
Nunnenkamp, Peter
14
Rosen, Harvey S.
14
Öhler, Hannes
13
Kaiser, Harry M.
12
Karlan, Dean
11
Brooks, Arthur C.
9
Hawkins, Del I.
8
Hungerman, Daniel M.
8
Shang, Jen
8
Yörük, Barış K.
8
Kumar, V.
7
Perreault, William D.
7
Price, Michael Keith
7
Wilhelm, Mark Ottoni
7
Auten, Gerald E.
6
Brown, Sarah
6
Harris, Mark N.
6
Joulfaian, David
6
Keller, Kevin Lane
6
Lange, Andreas
6
Mothersbaugh, David L.
6
Payne, Ana Abigail
6
Petrova, Maria
6
Sargeant, Adrian
6
Taylor, Karl
6
Yildirim, Pinar
6
Bouton, Laurent
5
Brown, Eleanor P.
5
Clotfelter, Charles T.
5
James, Russell N.
5
Klein, Kim
5
Lacetera, Nicola
5
Landry, Craig
5
Macis, Mario
5
Newman, Bruce I.
5
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American Marketing Association
15
National Bureau of Economic Research
13
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3
Cornell University / Department of Agricultural Economics
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Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
IGI Global
3
NetLibrary, Inc
3
Social Systems Research Institute
3
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Chartered Institute of Marketing
2
European Society for Opinion and Marketing Research
2
USA / General Accounting Office
2
Academy of Marketing
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
Andrew Young School of Policy Studies / International Studies Program
1
Books on Demand GmbH <Norderstedt>
1
Boston College / Department of Economics
1
California Agricultural Experiment Station
1
Campbell Public Affairs Institute
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Council of Governors' Policy Advisors
1
Econometrisch Instituut <Rotterdam>
1
Foerder Institute for Economic Research <Tēl-Āvîv>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Harvard Graduate School of Business Administration
1
Information Resources Management Association
1
Institute of Practitioners in Advertising <London>
1
Inter-American Development Bank
1
J. L. Kellogg Graduate School of Management
1
Macquarie University / Department of Economics
1
Marketing Research Congress <50, 1997, Edinburgh>
1
McMaster University / Department of Economics
1
Michigan State University
1
Münsteraner Führungsgespräch <11, 1986, Münster (Westf)>
1
National Council of Applied Economic Research
1
Overseas Development Council
1
Primary Research Group <New York, NY>
1
RWTH Aachen
1
Rationalisierungs-Gemeinschaft Industrieller Vertrieb
1
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Working paper / National Bureau of Economic Research, Inc.
58
Journal of marketing
23
National tax journal
22
Journal of business research : JBR
20
International journal of nonprofit & voluntary sector marketing
16
Industrial marketing management : the international journal for industrial and high-tech firms
13
Journal of public economics
13
International journal of nonprofit and voluntary sector marketing
12
Journal of marketing for higher education
12
European journal of marketing : EJM
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of advertising research
11
Journal of nonprofit & public sector marketing
11
NBER working paper series
11
Nonprofit management & leadership
11
Journal of marketing management : MM
10
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
10
Economic inquiry : journal of the Western Economic Association International
9
Harvard business review : HBR
9
Journal of the Academy of Marketing Science
9
Psychology & marketing
9
The journal of consumer marketing
9
Journal of marketing communications
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Public finance review : PFR
8
American economic journal : a journal of the American Economic Association
7
Discussion paper / Centre for Economic Policy Research
7
Journal of business strategy
7
Journal of marketing theory and practice
7
NICPRE / National Institute for Commodity Promotion Research and Evaluation
7
Series / American Marketing Association
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
The journal of brand management : an international journal
7
The journal of business & industrial marketing
7
The journal of the American Taxation Association : a publ. of the Tax Section of the American Accounting Association
7
American journal of agricultural economics
6
Australasian marketing journal
6
Business horizons
6
International journal of sport management and marketing : IJSMM
6
Journal of business ethics : JOBE
6
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Source
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ECONIS (ZBW)
1,925
USB Cologne (EcoSocSci)
22
Other ZBW resources
16
EconStor
5
RePEc
2
Showing
1
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10
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1,970
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date (oldest first)
1
Political marketing : An approach to campaign strategy
Mauser, Gary A.
-
1983
Persistent link: https://www.econbiz.de/10000073736
Saved in:
2
Marketing in nonprofit organizations
Shapiro, Benson P.
-
2008
Persistent link: https://www.econbiz.de/10003717374
Saved in:
3
Marketing strategies and portfolio analyses
Krug, Kersti
;
Weinberg, Charles B.
- In:
The Routledge companion to nonprofit marketing
,
(pp. 75-91)
.
2008
Persistent link: https://www.econbiz.de/10003592595
Saved in:
4
The she spot : why women are the market for changing the world - and how to reach them
Witter, Lisa
;
Chen, Lisa
-
2008
-
1. ed.
Persistent link: https://www.econbiz.de/10003683035
Saved in:
5
An examination of integrated marketing communication in US public institutions of higher education 7 Dawn M. Edmiston-Strasser
Edmiston-Strasser, Dawn M.
- In:
Journal of marketing for higher education
19
(
2009
)
2
,
pp. 142-165
Persistent link: https://www.econbiz.de/10003946593
Saved in:
6
Online media, market orientation, and financial performance in nonprofits
Levine, Helisse
;
Zahradnik, Anne G.
- In:
Journal of nonprofit & public sector marketing
24
(
2012
)
1
,
pp. 26-42
Persistent link: https://www.econbiz.de/10009531944
Saved in:
7
Marketing for nonprofit organizations
Gainer, Brenda
- In:
The Jossey-Bass handbook of nonprofit leadership and …
,
(pp. 366-395)
.
2016
Persistent link: https://www.econbiz.de/10011540743
Saved in:
8
Marketing for nonprofit organizations
Gainer, Brenda
- In:
The Jossey-Bass handbook of nonprofit leadership and …
,
(pp. 301-328)
.
2010
Persistent link: https://www.econbiz.de/10008771412
Saved in:
9
A thematic analysis of fundraiser characteristics in high-quality major donor
fundraising
relationships in US higher education
Shaker, Genevieve G.
- In:
Journal of philanthropy and marketing
28
(
2023
)
2
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014318428
Saved in:
10
A grounded theory study of major gift
fundraising
relationships in U.S.. higher education
Shaker, Genevieve G.
;
Nelson, Deanna
- In:
Nonprofit and voluntary sector quarterly : journal of …
51
(
2022
)
5
,
pp. 1054-1073
Persistent link: https://www.econbiz.de/10013392000
Saved in:
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