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USA
Consumer behaviour
83,835
Konsumentenverhalten
81,387
Relationship marketing
26,429
Beziehungsmarketing
25,754
Electronic Commerce
24,071
E-commerce
21,450
Social Web
20,847
Social web
20,816
Vertrauen
17,164
Confidence
16,545
Theorie
14,895
Theory
14,669
Online-Marketing
13,264
Internet marketing
13,148
Online-Handel
11,509
Online retailing
11,463
Deutschland
9,389
Brand management
9,186
Markenführung
9,145
Germany
8,841
Customer satisfaction
8,657
Kundenzufriedenheit
8,427
Internet
7,785
United States
7,680
Brand image
7,477
Markenimage
7,440
Service quality
6,853
Dienstleistungsqualität
6,792
Experiment
5,851
Einzelhandel
5,565
Retail trade
5,469
Marketingmanagement
5,143
Marketing management
5,107
Werbewirkung
4,815
Advertising effects
4,765
Brand
4,710
Markenartikel
4,701
Viral marketing
4,271
Virales Marketing
4,271
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992
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5,463
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184
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58
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57
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33
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24
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Einav, Liran
22
Smith, Alan D.
22
Lusk, Jayson L.
20
Stavins, Joanna
19
Schuh, Scott
18
Winter, Joachim
18
Allcott, Hunt
17
Jang, Soocheong
17
McFadden, Daniel
17
Tucker, Catherine
17
Agarwal, Sumit
15
Goldfarb, Avi
15
Heiss, Florian
15
Han, Heesup
14
Cavallo, Alberto
13
Gentzkow, Matthew Aaron
13
Miller, Roger LeRoy
13
Nayga, Rodolfo M.
12
Tonsor, Glynn T.
12
Algan, Yann
11
Goldsmith, Ronald E.
11
Goolsbee, Austan
11
Gorodnichenko, Yuriy
11
Handel, Benjamin R.
11
Hortaçsu, Ali
11
Laibson, David I.
11
Lennon, Sharron J.
11
Stroebel, Johannes
11
Waldfogel, Joel
11
Cawley, John H.
10
Chomsisengphet, Souphala
10
Dong, Diansheng
10
Kaiser, Harry M.
10
Kaplan, Greg
10
Kolstad, Jonathan
10
Kumar, V.
10
Levin, Jonathan
10
Lusardi, Annamaria
10
Malmendier, Ulrike
10
Pentina, Iryna
10
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National Bureau of Economic Research
81
IGI Global
24
American Marketing Association
8
USA / General Accounting Office
6
Friedrich-Schiller-Universität Jena
4
Springer Fachmedien Wiesbaden
4
USA / Bureau of Foreign and Domestic Commerce
4
Federal Reserve Bank of New York
3
John F. Kennedy School of Government
3
USA / Subcommittee on Commercial and Administrative Law
3
American Home Economics Association
2
Berkeley Round Table on the International Economy
2
Ecademy CH
2
Federal Reserve Bank of St. Louis
2
INSEAD
2
Information Resources Management Association
2
International Trade Centre
2
NetLibrary, Inc
2
Nomos Verlagsgesellschaft
2
OECD
2
Rodney L. White Center for Financial Research
2
Springer-Verlag GmbH
2
USA / Bureau of the Census
2
USA / Economic Research Service
2
Universität Mannheim
2
American Bar Association / Section of Business Law
1
American Council on Consumer Interests
1
American Enterprise Institute for Public Policy Research
1
American Institute for Contemporary German Studies
1
American Management Association
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American Management Asssociations
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Aptus Research Solutions
1
Ariston
1
Arthur D. Little International Inc. <Wiesbaden>
1
Books on Demand GmbH <Norderstedt>
1
Boston College / Department of Economics
1
Brookings Institution
1
Brookings Institution / Task Force on the Internet
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Bureau of International Labor Affairs
1
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Working paper / National Bureau of Economic Research, Inc.
341
Journal of consumer research : JCR ; an interdisciplinary bimonthly
147
Journal of business research : JBR
87
Journal of retailing and consumer services
80
NBER working paper series
79
International journal of hospitality management
75
Psychology & marketing
75
Annual series / Foreign Office : pres. to the both Houses of Parliament by command of His Majesty
72
Journal of fashion marketing and management
63
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
51
Journal of advertising research
48
The American economic review
48
Discussion paper / Centre for Economic Policy Research
45
American journal of agricultural economics
44
The journal of consumer marketing
43
Journal of consumer affairs : official publication of the American Council on Consumer Interests
42
Journal of marketing theory and practice
41
International journal of consumer studies
38
Journal of international consumer marketing
35
Sport marketing quarterly : preferred journal of the Sport Marketing Association
34
The journal of services marketing
34
Journal of the Academy of Marketing Science
33
American economic journal : a journal of the American Economic Association
32
International journal of retail & distribution management
31
Journal of consumer behaviour : an international research review
31
International journal of sport management and marketing : IJSMM
30
Journal of business ethics : JOBE
30
Journal of travel and tourism marketing
30
Journal of marketing
29
Services marketing quarterly
29
Journal of sport management : the official journal of the North American Society of Sport Management
28
Applied economics
26
Harvard business review : HBR
26
Journal of advertising : official publication of the American Academy of Advertising
26
SpringerLink / Bücher
26
Industrial marketing management : the international journal for industrial and high-tech firms
25
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
25
Journal of internet commerce
25
International journal of electronic marketing and retailing : IJEMR
24
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
24
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ECONIS (ZBW)
7,743
USB Cologne (EcoSocSci)
105
EconStor
88
Other ZBW resources
54
OLC EcoSci
15
RePEc
10
USB Cologne (business full texts)
1
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1
An examination of the e-mail and electronic relationship marketing practices of the USA's top 500 online retailers
Heiens, Richard A.
;
Narayanaswamy, Ravi
- In:
International journal of electronic customer …
10
(
2016
)
2/4
,
pp. 125-137
Persistent link: https://www.econbiz.de/10011688012
Saved in:
2
The impact of digital sales channels on web sales : evidence from the USA's largest online retailers
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
12
(
2021
)
3
,
pp. 306-322
Persistent link: https://www.econbiz.de/10012598447
Saved in:
3
Comparing mobile and Internet adoption factors of loyalty and satisfaction with online shopping consumers
Amoroso, Donald L.
;
Ogawa, Mikako
- In:
International journal of e-business research : an …
9
(
2013
)
2
,
pp. 24-45
Persistent link: https://www.econbiz.de/10009793135
Saved in:
4
The usefulness of online reviews in financial services
Guillory, Monica D.
;
Lohtia, Ritu
;
Donthu, Naveen
- In:
International journal of electronic marketing and …
7
(
2016
)
1
,
pp. 66-90
Persistent link: https://www.econbiz.de/10011595029
Saved in:
5
The role of etail quality, e-satisfaction and e-trust in online loyalty development process
Kim, Jiyoung
;
Jin, Byoungho
;
Swinney, Jane L.
- In:
Journal of retailing and consumer services
16
(
2009
)
4
,
pp. 239-247
Persistent link: https://www.econbiz.de/10003864515
Saved in:
6
Consumers' rules of engagement in online information exchanges
Poddar, Amit
;
Mosteller, Jill
;
Ellen, Pam Scholder
- In:
Journal of consumer affairs : official publication of …
43
(
2009
)
3
,
pp. 419-448
Persistent link: https://www.econbiz.de/10009531912
Saved in:
7
Using customer review systems to support purchase decisions : a comparative study between the U.S. and Thailand
Changchit, Chuleeporn
;
Klaus, Timothy
;
Alicha …
- In:
Journal of global information management
29
(
2021
)
6
,
pp. 1-24
Persistent link: https://www.econbiz.de/10012614615
Saved in:
8
Which industries are served by online marketplaces for technology?
Dushnitsky, Gary
;
Klueter, Thomas
- In:
Research policy : policy, management and economic …
46
(
2017
)
3
,
pp. 651-666
Persistent link: https://www.econbiz.de/10011876338
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9
Projecting values online: an e-tailing goldmine?
Cazier, Joseph A.
- In:
International journal of electronic marketing and …
1
(
2006/07
)
3
,
pp. 217-235
Persistent link: https://www.econbiz.de/10003472028
Saved in:
10
Internet transactions: perceptions of personal risk
Sinclaire, Jollean K.
;
Wilkes, Ronald B.
;
Simon, Judith C.
- In:
International journal of networking and virtual …
3
(
2006
)
4
,
pp. 425-437
Persistent link: https://www.econbiz.de/10003505660
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